5 ways to communicate successfully

Find out about your contacts, look for the personal conversation. How, when and where is the person best available? What topics and preferences need to be considered? What's his position? Every conversational partner appreciates this knowledge…

Essentials of public relations

This article should serve as guideline, which gives you an impression of the main principles of public relations at a glance. Dos: The pivotal point is authenticity. Authenticity on both sides, that of the client and that of the PR consultant,…

What journalists want

PR agencies can be an important source of information for journalists, given that certain requirements are met. Four journalists told us what is important to them in this regard. Irmgard Kischko, Kurier: "I’m especially interested in exclusive…

A guideline to crisis communication

Crisis communication is an essential and important part of any communication plan. When a crisis becomes public, economic damage can quickly be accompanied by a loss of reputation and a negative image. Here you will find the most important tips…