Ten PR myths & how PR really works

Companies that have not come in touch with public relations are not aware of its importance. Let's debunk ten common PR myths.   "PR and advertising are the same" The goal of advertising is to increase sales. However, PR aims to…

Six reasons why media relations are essential, especially for start-ups

Start-ups are companies in an early stage of their lifecycle. Thanks to their innovation and a scalable business model, they have the potential to grow quickly. The growth of a company should go hand in hand with an increase in awareness and…