From VW to Özil: Why proactive communications are important and right in case of a crisis

Escaping through the backdoor is a common reaction when criticism arises. Many people think that they can get through the crisis best by just waiting till the storm is over - and hoping that there would not be great losses afterwards. That seems…

Ten PR myths & how PR really works

Companies that have not come in touch with public relations are not aware of its importance. Let's debunk ten common PR myths.   "PR and advertising are the same" The goal of advertising is to increase sales. However, PR aims to…

Six reasons why media relations are essential, especially for start-ups

Start-ups are companies in an early stage of their lifecycle. Thanks to their innovation and a scalable business model, they have the potential to grow quickly. The growth of a company should go hand in hand with an increase in awareness and…

5 ways to communicate successfully

Find out about your contacts, look for the personal conversation. How, when and where is the person best available? What topics and preferences need to be considered? What's his position? Every conversational partner appreciates this knowledge…

Essentials of public relations

This article should serve as guideline, which gives you an impression of the main principles of public relations at a glance. Dos: The pivotal point is authenticity. Authenticity on both sides, that of the client and that of the PR consultant,…

What journalists want

PR agencies can be an important source of information for journalists, given that certain requirements are met. Four journalists told us what is important to them in this regard. Irmgard Kischko, Kurier: "I’m especially interested in exclusive…

A guideline to crisis communication

Crisis communication is an essential and important part of any communication plan. When a crisis becomes public, economic damage can quickly be accompanied by a loss of reputation and a negative image. Here you will find the most important tips…