YIELD

Danke für das Vertrauen! Neukunden bei YIELD

leo — Tue, 31 Mar 2026 10:41:26 +0000

Im ersten Quartal durften wir bei YIELD eine Reihe neuer, spannender Kundenbeziehungen aufbauen und erfolgreich in die Zusammenarbeit starten. Die vergangenen drei Monate standen dabei ganz im Zeichen intensiver Onboarding-Phasen und strategischer Weichenstellungen. Wir bedanken uns für das Vertrauen und freuen uns darauf, gemeinsam nachhaltige Erfolge zu erzielen.

Obereder GmbH

Der oberösterreichische Familienbetrieb Obereder GmbH zählt zu den führenden Anbietern von Schmierstoffen und AdBlue® in Österreich und Bayern. YIELD unterstützt Obereder in der Kommunikation mit rund 19.000 Kunden aus Landwirtschaft, Transport, Industrie und Kfz-Werkstätten sowie all jenen, die es noch werden wollen.

TiPOS

Das Wiener Unternehmen TiPOS entwickelte sich von Kassensystemen hin zum Softwareentwickler. Um ihr breites Leistungsangebot in die Welt zu tragen, unterstützt YIELD den Familienbetrieb mit der richtigen PR-Strategie.

Frachtmeister

Der Marktführer für professionelle Umzugs-Services aus Wiener Neudorf weiß, wie man ganze Betriebe oder Universitäten sicher und strukturiert an einen neuen Ort bringt. YIELD hilft Frachtmeister dabei, ihre Medienpräsenz auszubauen und dabei die richtigen Messages anzubringen.

Mer

Als führender Anbieter von Ladelösungen für Elektrofahrzeuge steht Mer für einen raschen Ausbau der Elektromobilität und möchte sie für jeden zugänglich machen. YIELD unterstützt Mer in der strategischen Kommunikation und der Positionierung als Experte in Sachen Planung, Installation und Betrieb von öffentlichen Ladestationen.

Written by: Kevin Puntschart

PR vs. Digital? Wir haben für eine Woche getauscht

leo — Wed, 25 Feb 2026 11:15:20 +0000

PR kann nicht ohne Marketing und Marketing nicht ohne PR. Doch was genau macht eigentlich der jeweils andere? Um die team- und disziplinenübergreifende Zusammenarbeit zu vertiefen, setzen wir seit diesem Jahr auf Crosstrainings. Sophie Dojaczek, Junior Digital Marketing Consultant, und Lena Möller, Junior PR Consultant, tauschten für eine Woche die Arbeitsplätze. Im Kurz-Interview teilen sie ihre Erfahrungen.

Idee

Die Medienwelt unterliegt einem stetigen Wandel, wodurch sich auch das Berufsumfeld in der Marketing- und Kommunikationsbranche kontinuierlich verändert. Während der Begriff „Kommunikationsagentur“ vor 15 Jahren noch vorrangig mit klassischer Medienarbeit assoziiert wurde, decken ganzheitliche Kommunikationsagenturen heute weit mehr ab: Digital Marketing, Influencer Relations, SEA/SEO, Performance Marketing, Webdesign, Content Creation etc. Auch das Leistungsportfolio von YIELD ist gewachsen – und damit unser Team. Wir sind allesamt Marketing- und Kommunikationsexperten, allerdings in unterschiedlichen Bereichen.

Wie sieht also der Alltag des anderen Teams aus? Wie schreibt man eine Pressemitteilung? Wie schneidet man ein Reel? Welche Unterschiede und Gemeinsamkeiten gibt es? Mit genau diesen Fragestellungen haben wir bei YIELD im ersten Quartal unsere ersten Crosstrainings umgesetzt. Das Ziel dieses Formats besteht darin, das Wissen über die Arbeitsweisen und Routinen des jeweils anderen Teams nachhaltig auszubauen und somit die bereichsübergreifende Zusammenarbeit zu fördern.

Umsetzung

Ein Teammitglied wechselt für eine Woche in das jeweils andere Team
Die regulären Aufgaben werden im „Heimteam“ verteilt
Das Teammitglied ist vollständig in das Tagesgeschäft des Gastteams eingebunden, inklusive interner Abstimmungen und Kundencalls 
Eine Woche mittendrin statt nur dabei, inklusive Arbeitsplatzwechsel

SOPHIE DOJACZEK (Junior Digital Marketing Consultant) im PR-Team

Wie hast du die Arbeitsweise im PR-Team erlebt?
Man muss sich sehr schnell in neue Themen einarbeiten und gleichzeitig ein gutes Gespür dafür entwickeln, welche Inhalte überhaupt medienrelevant sind. Es reicht nicht, dass ein Thema interessant ist, es muss auch für Journalist:innen passen und zum richtigen Zeitpunkt kommen.

Was hast du alles gemacht?
Ich habe Medien recherchiert, ein Interview begleitet, Pressemitteilungen geschrieben und überarbeitet, Reportings erstellt, Pitches formuliert und Einladungen vorbereitet.

Was war für dich neu?
Im Digitalbereich dreht sich vieles um Performance-Zahlen, Design, kreative Konzepte und Community-Building. In der PR habe ich vor allem gelernt, wie wichtig Netzwerk, Timing und das Gespür für die richtigen Themen sind.

Gab es auch Dinge, die dir bekannt vorkamen?
Ja, auch in der PR muss man Inhalte klar strukturieren, zielgruppengerecht formulieren und unter Zeitdruck liefern. Das hat mich an unsere Arbeit im Digitalbereich erinnert, auch wenn die Entscheidungsgrundlagen andere sind.

Was bleibt hängen?
Ich habe jetzt ein viel besseres Verständnis für die Arbeit des anderen Teams und kann besser einschätzen, wie viel Zeit hinter den einzelnen Maßnahmen steckt. Das macht die Zusammenarbeit in Zukunft definitiv leichter.

LENA MÖLLER (Junior PR Consultant) im Digital-Team

Was hast du dir aus der Woche im Digitalteam mitgenommen?
Wie viel Arbeit hinter einem scheinbar einfachen Reel steckt. Vom ersten Konzept über das Storyboard bis hin zur Umsetzung und dem finalen Schnitt ist es ein deutlich längerer und durchdachterer Prozess, als man von außen vermuten würde. Gleichzeitig habe ich gemerkt, wie wichtig es ist, Inhalte nicht nur kreativ, sondern auch strategisch zu denken, das heißt, immer die Zielgruppe und die mögliche Performance des Contents im Blick zu haben.

Was hat dich am meisten beschäftigt?
Ganz klar Content: Trends beobachten, Texte für verschiedene Plattformen schreiben und überlegen, welche Inhalte für welche Zielgruppe funktionieren.

Was war anders als im PR-Alltag?
Die Spezialisierung. Im Digital-Team hat jede:r seinen Fokus, sei es SEO/SEA, Influencer Relations, Website oder Content Creation. Dadurch laufen Projekte anders ab als bei uns im PR-Team, wo ein Consultant alles macht.

Wo sind dir Ähnlichkeiten aufgefallen?
Der Anspruch ist gleich. In beiden Teams geht es darum, gute Inhalte zu entwickeln und sie so zu platzieren, dass sie die größtmögliche Wirkung erzielen.

Dein Fazit?
Vor allem habe ich mitgenommen, wie messbar im Digitalbereich gearbeitet wird. Themen werden nicht nur entwickelt, sondern auch laufend anhand von Kennzahlen wie Reichweite, Klicks oder Engagement bewertet und optimiert. Im Vergleich dazu arbeitet man in der PR stärker entlang von Medienlogiken: Welche Themen sind für welche Medien relevant, wie werden sie aufbereitet und wie werden sie platziert? Für mich war es spannend zu sehen, wie sich diese beiden Ansätze ergänzen. Inhalte nicht nur gut zu erzählen, sondern sie auch datenbasiert weiterzuentwickeln.

Die nächsten stehen bereits in den Startlöchern

Das erste Crosstraining hat eindrucksvoll gezeigt, wie viel wir noch voneinander lernen können. Denn auch wenn wir uns ein Büro teilen, ist unsere Arbeit oft sehr unterschiedlich. Bald schon tauschen die nächsten Mitarbeiter:innen für eine Woche die Rollen und gewinnen neue Eindrücke aus der PR und dem Marketing.

Written By: Emma Neuber

Was muss ich für eine Karriere in der PR mitbringen?

leo — Thu, 29 Jan 2026 09:12:25 +0000

In einem anderen Blogbeitrag haben wir besprochen, was PR denn überhaupt ist. Nun wollen wir uns ansehen, welche Ausbildungen und vor allem Persönlichkeitsmerkmale von Vorteil sind, wenn man in der PR arbeiten möchte.

Einschlägige Ausbildung - ja oder nein?

Wie so oft, liegt die Antwort in der Mitte. Ja, eine einschlägige Ausbildung, zum Beispiel Publizistik und Kommunikationswissenschaften an der Universität Wien oder Kommunikationsmanagement an der FHWien der WKW, schaffen eine gute Grundlage und ein breites Verständnis für die Arbeit eines PR Consultants. YIELD ist allerdings der Beweis, dass eine facheinschlägige Ausbildung nicht zwingend notwendig ist. In unserem PR-Team kommen Menschen aus unterschiedlichen Zweigen zusammen: Kulturbereich, Hotellerie, Journalismus, ja sogar aus dem Marketing.

Für die theoretische Grundlagenbildung empfiehlt sich natürlich die Absolvierung eines einschlägigen Studiums. Dort lernt man die wichtigsten kommunikationswissenschaftlichen Erkenntnisse und Mechanismen der Kommunikation, die einem nicht nur im Beruf, sondern auch im alltäglichen Leben helfen.

Die "Soft Skills" eines PR-Consultants

Vielleicht sogar noch wichtiger als eine einschlägige Ausbildung, sind jedoch Persönlichkeitsmerkmale und Ansprüche an einen Beruf, die den Job als PR-Consultant erst so richtig spannend und spaßig machen.

Wer in einer Agentur arbeitet, betreut meist mehrere Kunden zugleich – und das aus komplett unterschiedlichen Branchen. Handwerk, Finanzwesen, Logistik, Handel. Lifestyle, Sustainability, Corporate, Personality. B2C und B2B. Dies erfordert ein hohes Maß an Organisationsfähigkeit, um keine Deadlines zu versäumen, die richtigen Kommunikationsschritte zur richtigen Zeit zu setzen und jedem Kunden genug Aufmerksamkeit zu widmen.

Als PR-Consultant sieht man sich ständig mit neuen Themen konfrontiert. Mal geht es um den Umsatzbericht eines Unternehmens, im nächsten Moment muss man Einladungen für ein Event eines Lifestyle-Kunden verschicken. Dieser ständige Themenwechsel gestaltet unseren Beruf so spannend und sorgt dafür, dass kein Tag so ist, wie der andere. Es bedeutet aber auch, dass man oft und schnell in neue Themenwelten eintauchen und eine Menge Neugier mitbringen muss. Es vereinfacht die Kommunikationsarbeit ungemein, wenn man nicht wegen jeder Kleinigkeit erst beim Kunden rückfragen muss. Im Idealfall wird man selbst zur Expertin oder zum Experten.

Doch nicht nur in der aktiven PR-Arbeit kommt der Neugier und dem angesammelten Wissen eine wichtige Rolle zu, sondern auch in der Kommunikation mit Journalist:innen. Nur allzu oft haben sie noch spezifische Rückfragen zu Kunden oder der Branche, in der sie sich bewegen. Als erste Ansprechperson sollte man als PR-Consultant hier ein fundiertes Wissen aufweisen.

Neben der Wissbegierde ist es auch wichtig, oftmals komplexe Sachverhalte, einfach und verständlich darzustellen. Unsere Kunden befassen sich oft ihr ganzes Leben lang mit ihrer Materie und die Informationen können deshalb oftmals sehr technisch und für Laien eher unverständlich sein. Als PR-Consultant ist es unsere Aufgabe einerseits die relevanten Informationen herauszufiltern und andererseits, diese auch so aufzubereiten, dass fachfremde Personen sie verstehen.

Nachdem wir wissen, was wir von wem kommunizieren, müssen wir allerdings auch identifizieren, an wen wir es weitertragen. Daher ist der nächste wichtige Punkt die Medienkompetenz. Als PR-Consultant sollte man ein breites Wissen über die Medienlandschaft aufweisen und im Idealfall auch, welche Journalist:innen für welche Bereiche zuständig sind. Dies erleichtert einerseits die eigene Arbeit, andererseits wissen es Journalist:innen auch zu schätzen, wenn man mit passenden Themen an sie herantritt. Das bedeutet nicht, dass man jedes Medium und alle Journalist:innen des ganzen Landes kennen muss – vieles ergibt sich erst mit der Erfahrung oder neuen Kundenbranchen – aber der Wille sich damit auseinanderzusetzen, ist unumgänglich.

Für den perfekten PR-Consultant fehlt uns jetzt noch ein Punkt.

Muss ich als PR-Consultant kreativ sein?

Kurz gesagt: Ja. Und es ist wunderschön, wenn man seine Kreativität im beruflichen Kontext ausleben kann. Mit der Kreativität geht natürlich ein Gefühl für die Schreibkunst einher. Konzepte, Pitches, Pressemitteilungen, Advertorials, etc. – Das Geschriebene liegt allem zu Grunde. Und hier kann man sich austoben und seiner Kreativität freien Lauf lassen. Welcher Titel verkörpert die Aussage am besten, welches Zitat ist so gut, dass es von Medien übernommen werden muss, soll es lieber trocken formuliert werden oder ein Prachtstück des Storytellings werden. Diese Entscheidung liegt in der Verantwortung des Consultants.

Kreativität ist dementsprechend in vielen Aspekten des Berufs gefragt. Herausstechende Konzepte versprechen Begeisterung beim Kunden, mutige PR-Stunts schaffen Aufmerksamkeit und neue Wege in der Kommunikation können sogar neue Zielgruppen für den jeweiligen Kunden öffnen. Kreativität ist alles andere als eine Schwäche.

Bin ich bereit, PR-Consultant zu werden?

Diese Frage kann man nur selbst beantworten. Aus Erfahrungswerten lässt sich aber sagen: Wer mit Interesse, Engagement, Spaß an der Arbeit und mit kreativen Ideen an den Job herangeht, wächst auf jeden Fall hinein.

Written By: Kevin Puntschart

Fred Mortagne „Powerlines“ – Neue Leica Bilderserie im YIELD Büro

mkern — Wed, 22 Oct 2025 10:22:04 +0000

Richtige Kommunikation ist eine Kunstform. Umso passender, dass das YIELD Büro mit Kunst geschmückt ist. Seit Mai zieren die Fotografien aus der „Powerlines“-Serie des französischen Fotografen Fred Mortagne die Wände unserer Agentur. Die Ausstellung wird in Kooperation mit unserem langjährigen Kunden, der Leica Galerie Wien, umgesetzt.

When the new office opened in 2019, the agency premises also became a gallery. Ekaterina Sevrouk presented her series “Last Paradise,” which showed the artistic and colorful side of taxidermy.

At first glance, appealing compositions; at second glance, masterful architectural views; and at third glance, an ode to street and skate culture and its attitude to life—this is where the quality of the “Powerlines” series lies. A total of twelve images from the aesthetic collection are on display at our gallery—a mix of exciting architecture and moving skate photos.

Known worldwide for his skateboarding photographs and videos, French Leica photographer Fred Mortagne lives and works in Lyon, France. He has won numerous awards and competitions and exhibits his work internationally at exhibitions and festivals. Beyond the world of skateboarding, Fred Mortagne also photographs in the world of performing arts and for major clients such as Hermès, BMW, Dom Pérignon, and others.

All pictures: (c) Fred Mortagne

YIELD als Spielmacher: Wiener Derby in Alpbach

mkern — Wed, 24 Sep 2025 15:17:48 +0000

“Rapid or Austria?” is known to be a sensitive question in the Austrian soccer world. Clear camps, childhood memories, strong emotions, purple or green. Even in our team, the topic is not entirely uncontroversial. For this project, however, we decided to remain neutral (well, almost neutral). Because we were allowed to organize the Vienna derby as part of the European Forum Alpbach. Within a few weeks, together with the Forum team and the two clubs, we convinced sponsors, organized jerseys and shoes, and put together an impressive starting lineup: four soccer legends, leaders from politics and business, and the Forum's scholarship holders.

From match plan to soccer party

Our strategy: develop the idea, coordinate clubs, manage invitations, coach teams on site, involve sponsors, and provide media coverage for the entire event. In other words, from the initial idea to the final whistle. After our organizational training, the big day finally arrived on August 26, when the soccer match at the EFA celebrated its comeback. Among those on the field were former Chancellor Christian Kern and Education Minister Christoph Wiederkehr for the “Veilchen,” as well as Walter Ruck (President of the Vienna Chamber of Commerce) and Peter Bosek (CEO of Erste Group) on the Rapid side. Tennis star Dominic Thiem took on what was probably the fairest role in the game: one half in purple, one half in green. They were joined by club legends Steffen Hofmann and Florian Sturm, as well as Florian Mader and Hannes Aigner, who created the right derby atmosphere. Our YIELD team may not have been on the field, but they were on the sidelines, in the coaching zone. Alexander Langgruber took on the role of coach for the Rapid team and Julian Saxer for the Austria team. After 60 minutes, the score was 1-1, with Michael Nowak (Huawei Austria) scoring for Rapid and Hannes Aigner for Austria. In the penalty shootout, the Austria team secured the derby victory with a 4-2 win.

Business cards instead of flares

EFA President Othmar Karas summed it up perfectly before kick-off: “The derby stands for tradition and passion like no other game.” That was exactly what could be felt in Alpbach. Only it was different from the Allianz Stadium or the Generali Arena: no flares, no chants, but politicians, businesspeople, and scholarship holders who exchanged views on the day's panels between cheering and small talk. While real derbies often see sparks fly on the field and in the stands, here there was laughter, discussion, and passionate excitement. This special atmosphere was also reflected on the pitch. Fortunately, legendary referee Konrad Plautz hardly had to intervene.

Extension in the media

A Vienna derby thrives on people talking about it. So we took the communication work just as seriously as the organization on the field. Thanks to a mixture of football passion and Alpbach spirit, we were able to generate eleven strong clippings with an ad value of €62,020 – in media such as Kurier, Krone, Die Presse, Puls 4, and the Tiroler Tageszeitung.

Sound bites from the field

In any case, the 60 minutes lived up to Othmar Karas's expectations. Peter Bosek, CEO, Erste Group and himself an active player in Rapid colors, said after the final whistle: “First of all, it's great to be here, with beautiful weather and sports facilities, and great artificial turf. It's pretty hot, but we've been preparing intensively for the game over the last five weeks.” 

Among the successful players was also Christoph Wiederkehr, Minister of Education, who played for the “Violets.” He too was enthusiastic about the sporting event at the European Forum Alpbach: “It's a great game, a strong sporting competition, but the focus is on the big picture—it's a very fair game and it's fun!” 

His Austria teammate Christian Kern, former Chancellor as well as Vice President and Board Member of the EFA, agreed: “It's great fun, we fought bravely, you can see that. As Bill Shankly once said: Some people think football is a matter of life and death. I don't like that attitude, it's much more serious than that.” 

Additional sparkle was provided by Dominic Thiem, who is known as former professional tennis player played a very special role: he played one half for each team so that neither side would have an advantage. “It's great fun, it's a very balanced duel. I have a special situation – one half for Austria, one half for Rapid, which I really like. I'm also a neutral fan and it's really cool to be here with legends Stefan, Hannes, Flo Sturm, and Wagner. As a soccer fan, I'm really enjoying the hour and would even play 90 minutes.” said Thiem after the final whistle. 

Conclusion

Whether purple or green: for us at YIELD, it was a match we won't forget anytime soon. The derby was our contribution to 80 years of the European Forum Alpbach and an example of how event organization, communication, and passion come together as a whole.

All pictures: (c) EFA/Andrei Pungovschi

Alle Fünfe – Verstärkung für YIELD

mkern — Tue, 02 Sep 2025 10:12:09 +0000

With a growing number of customers, it is inevitable that the team will also grow. This year, we have already welcomed four new additions and one returnee. Maximilian Kern joined the digital marketing team at the beginning of the year, Lena Möller and Marlene Haindl joined the PR team as junior consultants in March, Heidi Hrusa returned to work exclusively for YIELD in August, and Nico Hutter heads up the new public affairs unit.

As of August 2025, the YIELD team already comprises 19 dedicated and creative minds. Four of them have been strengthening our agency's customer service team since this year:

Maximilian Kern (33) is primarily responsible for our customers' web presence. This includes maintaining websites, marketing, and content production for social media channels. “Mux” previously worked at a leading Viennese agency and has been working as a digital marketing manager at YIELD since the beginning of the year.

Lena Möller (25) began her career at YIELD as an intern before becoming a permanent member of our team in March. The journalism student works as a junior consultant and is learning the PR trade by working on projects and with clients from various sectors.

Marlene Haindl (22) completed her studies in journalism and corporate communications at the University of Applied Sciences Wiener Neustadt in 2024. After working in various media roles, she eventually moved into PR. As a junior consultant, she is actively involved in projects and client work and is already gaining her first experience in independent client management.

Heidi Hrusa (45) and YIELD have a long history together. The experienced industry expert was already on board between 2014 and 2018 as head of the then fledgling agency. After years of self-employment and project-based collaboration with YIELD, she rejoined the YIELD team as a senior consultant in August.

Nicolaus Hutter (32) is now responsible for the new Public Affairs Unit at YIELD. The communications expert has gained experience in recent years working for political parties and in election campaigns, think tanks, and the private sector.

“Our agency continues to grow. This year, we have gained five bright minds who not only complement our great team and its skills, but also expand them.”, says CEO Alexander Langgruber.

All pictures: (c) EFA/Andrei Pungovschi

Von groß bis klein – Viele Neukunden bei YIELD

mkern — Mon, 18 Aug 2025 09:54:35 +0000

This year, we are once again delighted to welcome many new and exciting customers. Since the beginning of the year, 15 new customers have joined us or expanded their engagement with us.

Huawei

Since the beginning of the year, YIELD has been responsible for Huawei's strategic communications in the areas of corporate and corporate social responsibility.

Kia Austria

South Korean automotive pioneer Kia is setting new standards with its innovative mobility solutions. True to the company's mantra, “Movement that inspires,” YIELD provides strategic support for Kia Austria's corporate PR.

Kununu

The leading employer comparison platform in the German-speaking world covers many topics that are of interest to large parts of Austria. We help to bring them to the public's attention.

Immoscout24.at

Housing is an emotional topic. The search platform Immoscout24.at and YIELD provide data and facts to enrich the discourse.

Austrian Franchise Association

The AFA represents the interests of the Austrian franchise landscape. Over 500 franchise systems in Austria make an important contribution to the domestic economy. We make them visible.

Experience Europe

You never stop learning! With this in mind, Erlebnis Europa in Vienna offers an interactive knowledge tour through the entire European Union. YIELD helps to address the right people in the digital space and generate future guests with exciting content.

European Forum Alpbach

Politics, business, and culture come together every year at the EFA. And good causes are not forgotten either. YIELD organizes the charity soccer match with big names from politics, business, and Austrian soccer.

Mandarin Oriental

With the opening of the Mandarin Oriental, Vienna in fall 2025, the group is expanding its presence in Europe and bringing discreet luxury and hospitality to the Austrian capital. YIELD is providing communications support leading up to the opening day and beyond.

Amgen Österreich

Together with YIELD, the biotechnology company aims to raise awareness of many of the world's most serious diseases.

ProFem

Chronic vaginal yeast infections are still a taboo subject. With ProFem, we are promoting public discourse that raises awareness of the suffering of 150 million women.

Black Manta Capital

The tokenization expert assists companies in bringing assets to the blockchain. We assist in generating the necessary attention for them.

SMG Holding

For SMEs, the road to going public is often a rocky one. SMG helps them along the way. YIELD helps to show that an IPO can also make sense for medium-sized companies.

DOCH!

The products from the flavor manufacturer in Lower Austria contain nothing: no emulsifiers, no flavor enhancers, and no glutamate. What they do have, however, is a strong partner in YIELD, which supports them in their communications.

Iteratec

The Munich-based software developer has over 10 million daily users and is still growing. YIELD aims to prepare corporate communications for the future.

Written by: Kevin Puntschart

Brücken bauen zwischen PR & Digital – Rückblick auf das Yield Offsite 2025

mkern — Tue, 10 Jun 2025 10:07:54 +0000

From May 15 to 16, 2025, this year's Yield Offsite took place at the Scheiblhofer Resort in Andau. Two days full of exchange, further training, future planning – and, last but not least, team building – awaited us. The aim of the offsite was to learn from each other, reflect, set new impulses, and, in particular, further strengthen the cooperation between PR and digital marketing.

Arrival & Kickoff: A Look Back, a Step Forward

At 7:50 a.m., the team gathered at Vienna Central Station to travel together to beautiful Burgenland. After checking in at the resort, our Vienna agency manager Alexander Jaros opened the event with a welcome speech and an overview of the program. The event began with a review of the working groups from the last offsite: both the “Structure & Quality” working group and the “Self-Marketing” working group impressed with their results from the past year – as well as with their promising outlook for upcoming projects.

PR, Digital, AI – building bridges

Julian Saxer kicked off the day's program with an inspiring presentation. In “How to PR,” our senior consultant provided practical insights into everyday PR work—from brainstorming to implementation. With authenticity, openness, and personal anecdotes, Julian demonstrated what makes PR work successful today. An accompanying exercise ensured that the learning effect was long-lasting.

This was followed by a deep dive into digital marketing. Head of Digital Irina Maniuc, Christoph Braun, and Sophie Dojaczek took us on a journey through SEO, paid advertising, content creation, influencer marketing, and more. Their key message: PR and digital not only complement each other—they form a fruitful relationship that should be used strategically and creatively.

Philipp Höll, our Munich agency manager, concluded the lecture series with “How to AI.” In his session, it quickly became clear that artificial intelligence does not replace, it complements. We learned which tools are suitable for which purposes, how to formulate prompts in a targeted manner, and where AI can simplify our processes to create more space for strategic and creative work.

From theory to practice: Strategy workshop with a view to the future

After lunch together, we moved on to the practical part: divided into four teams, we developed holistic communication strategies based on a fictional client briefing from the year 2030. The case was presented by our Agency & Event Coordinator Emma Neuber and required not only creativity but also forward thinking: How will our industry develop? What formats, channels, and target groups can we expect?

The results could hardly have been more diverse – proof of how varied our team's thinking and working styles are. Each strategy reflected a unique perspective – and all of them showed that we are ready for the future.

Networking, Smalltalk & New Business

The program culminated in a Q&A session with consultant Tassilo Hanappi, owner and managing director Alexander Langgruber, and senior of counsel Heidi Hrusa. Under the title “How to Network & New Business,” topics such as small talk with potential customers, conversation techniques, and the path from initial contact to closing a deal were discussed openly. Practical, honest, and motivating—just the right impetus to end the day.

A wrap-up by Alexander Langgruber rounded off the formal part of the event before everyone headed off for a well-deserved evening off.

Conclusion: enjoyment, conversation, and fellowship

Whether it was a run, a visit to the spa, or a glass of sparkling wine, everyone enjoyed their free time individually before the whole team got together for dinner. The six-course menu left nothing to be desired, accompanied by a pub quiz created by Senior Consultant Leonard Häusler-Dworschak, which provided plenty of laughter and healthy competition.

The evening ended with wine, beer, and good conversation, which sometimes gets neglected in everyday working life. We not only work well and harmonize well at work—we also enjoy getting together outside of work to get to know each other better. It was a successful end to an intense and inspiring day.

Return journey & conclusion: Thinking ahead together

The next morning, after a hearty breakfast, we headed back to Vienna.

What remains are not only new professional insights and concrete ideas for our daily work, but also valuable personal impressions. The offsite has once again demonstrated how enriching direct exchange can be—across team boundaries, in a relaxed atmosphere, with plenty of room for innovation and collaboration.

We look forward to putting many of the ideas that emerged this year into practice.

All pictures: (c) EFA/Andrei Pungovschi

120.000 Österreicher:innen vertrauen auf Kia und Kia vertraut auf YIELD

digital — Thu, 15 May 2025 19:54:39 +0000

South Korean automotive pioneer Kia is setting new standards with its innovative mobility solutions. The car manufacturer, which has been represented on the Austrian market since 1995, will be supported in its communications by the Vienna-based agency YIELD in the future. True to the company's mantra “Movement that inspires,” YIELD will provide strategic support for Kia Austria's corporate PR.

Since the beginning of March, YIELD has been supporting Kia with PR expertise and strategic consulting. Founded in Seoul in 1944, the company has played a decisive role in shaping the development of the Korean automotive industry and is now one of the five largest car manufacturers worldwide. More than five million vehicles are manufactured annually at 14 production sites in eight countries. “We are delighted to be working with such an innovative and globally established client. Kia expands our industry portfolio, and we look forward to the collaboration with excitement and enthusiasm,” reveals Alexander Langgruber, CEO and founder of YIELD.

Innovation as an electric motor

Kia continuously invests in the development of environmentally friendly vehicles and focuses on first-class, independent design. Six percent of sales revenue is invested in research and development to drive innovation and ensure technological progress. The main focus is on electric vehicles, where Kia is going “all-in.” End consumers can see the innovative work that has gone into the electric cars in the vehicles' impressive performance in terms of consumption, charging speed, and battery life. Another focus of innovation is AI integration, which is already evident in the EV3, which features ChatGPT-powered functions. “Innovation is an integral part of our work. Working together continuously on new solutions is what sets us apart. Since YIELD represents a wide range of industries, we are excited about the new insights into communication that will result from this broad expertise,” says Gilbert Haake, Pressesprecher von Kia Austria.

Strong work requires strong support

In 2023, Kia recorded over 9,000 new registrations in Austria – considering the volatile and uncertain Austrian and international automotive market, this represents a strong market position. To further expand this position, YIELD will support Kia in its strategic communications. “We look forward to working with Alexander Langgruber and his team. At YIELD, we know we are in good hands and have set ourselves ambitious goals that we will achieve together,” emphasizes Harald Hölzl, Managing Director of Kia Austria.

Alexander Langgruber's dedicated team, consisting of Florian Mark and Kevin Puntschart, will support Kia with its PR expertise, with a particular focus on corporate PR. In addition, Irina Maniuc and Sophie Dojaczek will maintain and build new influencer relations for Kia Austria. The kick-off took place during a media and influencer event at the Kia Beach & Surf Fest on Lake Neusiedl.

About Kia:

The Korean manufacturer's vehicles have been available in Austria since 1995. Kia cars have also been manufactured in Slovakia since 2006. Kia electric cars have been available in Austria since 2014. With the Kia EV6, Kia became the first Korean manufacturer to win the European “Car of the Year” award in 2022. The Kia EV3 was named “World Car of the Year” in 2025 and also won the Red Dot Design Award. The Kia EV9 (“World Car of the Year” 2024) is the brand's top model in Austria. Available with six or seven seats, the five-meter-long SUV competes with established luxury models from other manufacturers. In addition to its generous space, the Kia EV9 scores points above all with its travel-friendly range and – thanks to 800V technology – ultra-fast charging. Kia's EV range is being continuously expanded. This year will see the launch of the EV4, a compact hatchback, and the EV5, a mid-size SUV. At the end of 2025, Kia will expand its range to include exclusively electric commercial vehicles. Under the working title Platform beyond Vehicle, the PV5 people mover and transporter will be launched for a wide range of applications.

Fotocredit: Michael Meindl
Written By: Kevin Puntschart

Mama, schau! Mein Büro ist das Internet.

mkern — Wed, 07 May 2025 08:23:00 +0000

We recently took a look at the world of public relations. Today, we're opening the door to a second, equally exciting area of our work: digital marketing. It's a term that's on many people's minds—often associated with colorful Instagram posts or Google ads. But what does it really mean? And why is digital marketing so important for businesses today? That's exactly where we want to start and provide some insight—in a way that's easy to understand and practical.

What exactly is digital marketing?

Imagine a company launching a new product. Thirty years ago, they would have put up posters, run radio commercials, or placed ads in newspapers.

Since then, however, new channels of communication have emerged.

The digital world is at the heart of modern brand communication: websites, search engines, social media, online shops, apps, and much more. Digital Marketing means using all these platforms and technologies to connect with people—to inform them, inspire them, and, ideally, win them over as loyal customers.

For companies, it's about being present where people spend their time today: online.

Digital marketing differs from traditional marketing in that it focuses on targeted, individual communication rather than mass appeal. Measures are planned based on data and can also be evaluated and optimized in real time.

A brief look back: The beginnings of digital marketing

Digital marketing originated with the advent of the internet in the early 1990s. A symbolic milestone was the publication of the first clickable advertising banner in 1994 by AT&T. The response was remarkable—around 44 percent of viewers clicked on the ad. A figure that seems almost unbelievable today.¹]. Seitdem hat sich nicht nur das Internet, sondern auch das Digital Marketing rasant weiterentwickelt.

Platforms such as MySpace, Facebook, YouTube, Twitter, Instagram, and TikTok multiplied the possibilities for reaching people online in the years that followed. Essentially, the emergence of social media was responsible for the rapid growth of digital marketing in the Western world. What began as a single banner ad evolved into a complex world of images, videos, stories, likes, and comments. And digital marketing evolved from a niche topic to a central element of modern corporate communications.

But why is digital marketing so important?

In Europe, around 85 percent of the population uses the internet. Worldwide, the number of users is as high as 5.5 billion people [²]. This large user pool offers companies enormous potential to place their messages in a targeted manner. And digital marketing is booming. At the same time, competition for attention and the best advertising space is also increasing. A strong, strategically thought-out, and creative digital marketing presence is therefore essential to remain visible and relevant in the digital space. Never before has it been easier—and at the same time more challenging—for companies to reach potential customers.

This is where our digital marketing team comes in—with a smart strategy, a keen sense of target audiences, creative content, and knowledge of the latest trends, they help companies expand their digital presence.

Insight into everyday life: What does a digital marketing manager actually do?

To give you a better understanding of everyday life in digital marketing, let's continue with the example outlined above. Along with the launch of a new product, the company also wants to increase its visibility, achieve greater reach, and thereby increase sales. The target audience is young professionals who place great value on sustainability.

How do we proceed?

1. Strategy & Concept

It all starts with questions: What do we want to achieve? Who do we want to address? What budget is available? Which channels are best suited to the brand?

We work out the answers to these questions in a joint workshop with our client. These many small pieces of the puzzle come together to form a tailor-made strategy—tailored to the company, its goals, its customers, and its opportunities.

2. Analysis of digital presence

Before we build a new online presence, we analyze the existing one:
How well is the website structured? Can it be found on Google? Does the online shop work smoothly? Which social media platforms is the customer already present on?

SEO (search engine optimization) and SEA (search engine advertising, sometimes Google Ads) are important tools here for increasing visibility on Google and strengthening the digital base.

3. Social media strategy & ads

We select the appropriate platforms based on the target audience. Typically, this includes LinkedIn for business contacts, Instagram for visual storytelling, and TikTok for young, creative content.

At the same time, we develop targeted advertising campaigns that appear exactly where our target group is active. Thanks to precise targeting, i.e., the targeted delivery of advertising to a defined target group, we reach people who are genuinely interested—with significantly lower wastage and no wasted budget.

4. Content Creation

Anyone can check this by scrolling through their Instagram feed: only content that stands out sticks in the memory. That's why we develop texts, images, videos, and graphics that go beyond traditional advertising. They tell stories, evoke emotions, and bring brands to life. Because in the end, it's always about one thing: creating connections.

5. Community Management

What happens after a post has been published? Then the second part of the work begins: our content encourages users to interact with the brand, yay! Our team responds to comments, replies to messages, moderates discussions, and responds to criticism. Good community management builds trust—quietly, patiently, day after day.

6. Influencer Marketing

In some cases, it is worth turning to voices that operate independently of the company and that people already trust. That is why we work with influencers whose values match those of the brand.

Together, we develop authentic campaigns that don't look like advertising, but feel genuine—and thus have a real impact.

7. Data analysis & reporting

Digital marketing thrives on numbers and data: we measure reach, click-through rates, conversion rates, and much more. This data is not an end in itself—it shows us what works and what needs to be improved. This way, each campaign becomes a little better than the last.

Conclusion: Digital marketing is more than just posts and advertising

Digital marketing is much more than just posting on social media. It is a strategic, creative, and data-driven discipline that requires a deep understanding of target groups, platform logic, and technical possibilities. With our interdisciplinary team, we support companies in increasing their digital visibility, building relationships with customers, achieving measurable success, and positioning themselves for the future in the digital space.

So, the next time someone asks us what we do for a living at a family gathering, the answer will be: They ensure that companies are not only seen on the internet—they also make an impression.

[1] Internet history lesson: The first advertising banner (Bannerbuero.de, May 7, 2025)

[2] Statistics on global internet usage (Statista.com, May 7, 2025)

Written By: Kevin Puntschart