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Why PR will never be able to replace advertising (and the other way round)

Why are you blogging all of a sudden? That question had to pop up as I wrote these lines. It was immediately shoved away, however, by some of my more tenacious teen memories from the 90s. Back in the day, blogs used to be next level diaries – a monologue for a rather invisible readership in a casual yet serious tone. I have something to say, so I'll write it down – the basic idea of blogging has lost none of its appeal. Also, it has always been the core of PR work. Whether it's a social media campaign, an interview pitch, an influencer event or the good old press release – it always starts with an idea and a text.

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