Integrated communication has developed from a mere catchphrase to the gold standard of modern communication. The omni-channel approach takes into account all communication channels in order to address a strategically defined target group.
No matter whether classic media relations, social media, content marketing, influencer relations, sampling, seeding or advertising.
Concept
Implementation of an efficient multi-channel strategy tailored to the content and target groups
Newsroom
Creation, feeding and maintenance of the virtual newsroom
Play
Distribution of content via the various online and offline channels
Re-use
Further use of the generated content in other suitable channels
Case Wholey
WORK:
Since the listing of the ingenious Smoothie Bowls in all Spar and Interspar stores in the country, we have been accompanying our customer Wholey from sales success to sales success - in the B2C as well as in the B2B segment. Above all, Yield creates added value through a sophisticated combination of the most diverse communication instruments such as PR, social media, events, product sampling and influencer relations.
ABOUT:
Founded in 2016, Wholey is a producer of smoothies and smoothie bowls developed in collaboration with nutritionists, using only organic ingredients. Behind the Berlin food start-up are former competitive athletes. The Wholey products are available in supermarkets, restaurants and also online.
Facts and figures
top-class pieces of media coverage only in the first month of cooperation
product tests by relevant journalists during the first month
One strategic cooperation with a top influencer in the first month
When we decided to enter the market together with Yield, it was particularly important for us to have a partner who thinks and lives communication as holistic and dynamic as we do.
