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Integrated communication

Gold standard of modern communication

Integrated communication has developed from a mere catchphrase to the gold standard of modern communication. The omni-channel approach takes into account all communication channels in order to address a strategically defined target group. 

No matter whether classic media relations, social media, content marketing, influencer relations, sampling, seeding or advertising.
Concept

Implementation of an efficient multi-channel strategy tailored to the content and target groups

Newsroom

Creation, feeding and maintenance of the virtual newsroom

Play

Distribution of content via the various online and offline channels

Re-use

Further use of the generated content in other suitable channels

Case Wholey

WORK:

Since the listing of the ingenious Smoothie Bowls in all Spar and Interspar stores in the country, we have been accompanying our customer Wholey from sales success to sales success - in the B2C as well as in the B2B segment. Above all, Yield creates added value through a sophisticated combination of the most diverse communication instruments such as PR, social media, events, product sampling and influencer relations.

ABOUT:

Founded in 2016, Wholey is a producer of smoothies and smoothie bowls developed in collaboration with nutritionists, using only organic ingredients. Behind the Berlin food start-up are former competitive athletes. The Wholey products are available in supermarkets, restaurants and also online.

Facts and figures
20
top-class pieces of media coverage only in the first month of cooperation
37
product tests by relevant journalists during the first month
1
One strategic cooperation with a top influencer in the first month

When we decided to enter the market together with Yield, it was particularly important for us to have a partner who thinks and lives communication as holistic and dynamic as we do.

The Wholey founders
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