Integrated communication has developed from a mere catchphrase to the gold standard of modern communication. The omni-channel approach takes into account all communication channels in order to address a strategically defined target group.
No matter whether classic media relations, social media, content marketing, influencer relations, sampling, seeding or advertising.
Implementation of an efficient multi-channel strategy tailored to the content and target groups
Creation, feeding and maintenance of the virtual newsroom
Distribution of content via the various online and offline channels
Further use of the generated content in other suitable channels
Since the listing of the ingenious Smoothie Bowls in all Spar and Interspar stores in the country, we have been accompanying our customer Wholey from sales success to sales success - in the B2C as well as in the B2B segment. Above all, Yield creates added value through a sophisticated combination of the most diverse communication instruments such as PR, social media, events, product sampling and influencer relations.
Founded in 2016, Wholey is a producer of smoothies and smoothie bowls developed in collaboration with nutritionists, using only organic ingredients. Behind the Berlin food start-up are former competitive athletes. The Wholey products are available in supermarkets, restaurants and also online.
Facts and figures
top-class pieces of media coverage only in the first month of cooperation
product tests by relevant journalists during the first month
One strategic cooperation with a top influencer in the first month
When we decided to enter the market together with Yield, it was particularly important for us to have a partner who thinks and lives communication as holistic and dynamic as we do.