{"id":8797,"date":"2025-06-12T12:08:32","date_gmt":"2025-06-12T10:08:32","guid":{"rendered":"http:\/\/k25.yieldpr.ch\/?post_type=portfolio&#038;p=8797"},"modified":"2025-10-28T11:11:16","modified_gmt":"2025-10-28T10:11:16","slug":"leica-weltrekord","status":"publish","type":"portfolio","link":"https:\/\/yield.at\/en\/portfolio\/leica-weltrekord\/","title":{"rendered":"Leitz Photographica Auction \u2013 Record-breaking camera sale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8797\" class=\"elementor elementor-8797\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4d24f e-flex e-con-boxed e-con e-parent\" data-id=\"1e4d24f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd6065a e-con-full e-flex e-con e-child\" data-id=\"bd6065a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eff93e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5eff93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Leica &amp; YIELD - Partner seit 2021<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d889ed e-flex e-con-boxed e-con e-parent\" data-id=\"4d889ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4b6e3c e-con-full e-flex e-con e-child\" data-id=\"a4b6e3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47b3435 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"47b3435\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--clipUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/Leica_105_Auktion_Ergebnis_c_Leica_Camera-scaled.jpg\" class=\"attachment-full size-full wp-image-8808\" alt=\"\" srcset=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/Leica_105_Auktion_Ergebnis_c_Leica_Camera-scaled.jpg 2560w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/Leica_105_Auktion_Ergebnis_c_Leica_Camera-300x200.jpg 300w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/Leica_105_Auktion_Ergebnis_c_Leica_Camera-1024x683.jpg 1024w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/Leica_105_Auktion_Ergebnis_c_Leica_Camera-768x512.jpg 768w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/Leica_105_Auktion_Ergebnis_c_Leica_Camera-1536x1025.jpg 1536w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/Leica_105_Auktion_Ergebnis_c_Leica_Camera-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a360aaa animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a360aaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eb7446 e-con-full e-flex e-con e-child\" data-id=\"0eb7446\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5c1cc elementor-widget elementor-widget-heading\" data-id=\"cf5c1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Die Kampagne in Zahlen:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c7cb4d animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"9c7cb4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-430f4bc e-con-full e-flex e-con e-child\" data-id=\"430f4bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50d66b1 elementor-widget__width-auto elementor-widget elementor-widget-counter\" data-id=\"50d66b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"182989000\" data-from-value=\"0\" data-delimiter=\".\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b962cb5 elementor-widget elementor-widget-heading\" data-id=\"b962cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Reichweite<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c157b8 e-con-full e-flex e-con e-child\" data-id=\"2c157b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c403e elementor-widget__width-auto elementor-widget elementor-widget-counter\" data-id=\"60c403e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"386.025\" data-from-value=\"93\" data-delimiter=\".\">93<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> \u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34aa1a3 elementor-widget elementor-widget-heading\" data-id=\"34aa1a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ad Value<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-042718e e-con-full e-flex e-con e-child\" data-id=\"042718e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab00b93 elementor-widget__width-auto elementor-widget elementor-widget-counter\" data-id=\"ab00b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"127\" data-from-value=\"83\" data-delimiter=\",\">83<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c888e elementor-widget elementor-widget-heading\" data-id=\"d8c888e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Clippings<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76fe3d7 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"76fe3d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c075e24 elementor-arrows-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c075e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:3000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/16.webp\" alt=\"16\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/17.webp\" alt=\"17\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/18.webp\" alt=\"18\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/19.webp\" alt=\"19\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/20.webp\" alt=\"20\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/21.png\" alt=\"21\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/22.png\" alt=\"22\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c6bb70 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2c6bb70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3db79a0 e-con-full e-flex e-con e-child\" data-id=\"3db79a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04af3eb elementor-widget elementor-widget-heading\" data-id=\"04af3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Oskar Barnack gilt als Begr\u00fcnder der modernen Fotografie. Die von ihm erfundene Kleinbildkamera legte den Grundstein f\u00fcr den ersten seriell produzierten Fotoapparat der Welt, der 35mm-Film als Tr\u00e4germedium nutzte und klein genug war, um in eine Jackentasche zu passen \u2013 die Leica I. Das Verm\u00e4chtnis des Erfinders und der Wert seiner Arbeit wurden bei der 40. Leitz Photographica Auction ersichtlich: Ein 1923 angefertigter Prototyp der Leica I, die Leica 0-Serie Nr. 105, wurde zum Rekordpreis von 14,4 Millionen Euro versteigert. YIELD begleitete die Kommunikation und organisierte eine Pressereise zur Auktion. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bf911a animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7bf911a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7c3bf3 e-con-full e-flex e-con e-child\" data-id=\"b7c3bf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0e292 elementor-widget elementor-widget-heading\" data-id=\"5c0e292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leistungsportfolio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed24c0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"eed24c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Presselobbying<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Medienarbeit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kernbotschaften<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content-Entwicklung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Guest Management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83a7246 e-con-full e-flex e-con e-child\" data-id=\"83a7246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc52f12 elementor-widget elementor-widget-heading\" data-id=\"fc52f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Case<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628a223 elementor-widget elementor-widget-text-editor\" data-id=\"628a223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rekordpreis f\u00fcr versteigerte Leica 0-Serie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b764a45 elementor-widget elementor-widget-heading\" data-id=\"b764a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1ea47 elementor-widget elementor-widget-text-editor\" data-id=\"ec1ea47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bekanntheit von Leitz Photographica Auction steigern, Bewusstsein f\u00fcr seltene Kameras schaffen, Reichweite generieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8a30b e-flex e-con-boxed e-con e-parent\" data-id=\"4f8a30b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9902ed8 e-con-full e-flex e-con e-child\" data-id=\"9902ed8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84798ca animated-fast l-neuron-grid-wrapper--columns__2 m-neuron-gallery--layout-masonry l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__2 m-neuron-gallery--overlay-none l-neuron-grid-wrapper--offset-no elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"84798ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:3.5,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;neuron_animations&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;neuron_animations_duration&quot;:&quot;animated-fast&quot;,&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;layout&quot;:&quot;masonry&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;2&quot;,&quot;carousel&quot;:&quot;no&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\r\n\t\t\r\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"035f4b41c8cfcbe5a91784292f4bf9fe\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-84798ca\" data-id=\"8802\" href=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_Front-scaled.jpg\" data-elementor-lightbox-title=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_Front-scaled.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-84798ca\" data-id=\"8803\" href=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_Side_Lug-scaled.jpg\" data-elementor-lightbox-title=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_Side_Lug-scaled.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-84798ca\" data-id=\"8804\" href=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_Top_II-scaled.jpg\" data-elementor-lightbox-title=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_Top_II-scaled.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1706;\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-84798ca\" data-id=\"8806\" href=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/105_hammer_bkup_3_zu_2_full_c_Leica_Camera-scaled.jpg\" data-elementor-lightbox-title=\"\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/105_hammer_bkup_3_zu_2_full_c_Leica_Camera-scaled.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1708;\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-172c4a0 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"172c4a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a8ff92 e-con-full e-flex e-con e-child\" data-id=\"3a8ff92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e79df1b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e79df1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6.0999999999999996447286321199499070644378662109375,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef71c4c animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ef71c4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-801717b e-con-full e-flex e-con e-child\" data-id=\"801717b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e212363 elementor-widget elementor-widget-text-editor\" data-id=\"e212363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">&#8222;Durch die Zusammenarbeit mit YIELD haben wir uns nachhaltig als redaktioneller Fixpunkt in den deutschen und \u00f6sterreichischen Medien etabliert. Die innovativen Ideen und kreativen Ans\u00e4tze der Agentur sind f\u00fcr uns eine gro\u00dfe Hilfe, um unsere verschiedenen Kommunikationskan\u00e4le wie Social Media \u00fcber PR bis hin zu Content Marketing strategisch richtig einzusetzen&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7ac269 e-con-full e-flex e-con e-child\" data-id=\"e7ac269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1b0af5 e-con-full e-flex e-con e-child\" data-id=\"e1b0af5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08ceb elementor-widget elementor-widget-image\" data-id=\"1c08ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"777\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/Zitat_Alexander-Sedlak.png\" class=\"attachment-full size-full wp-image-9637 lazyload\" alt=\"\" data-srcset=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/Zitat_Alexander-Sedlak.png 450w, https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/Zitat_Alexander-Sedlak-174x300.png 174w, https:\/\/yield.at\/wp-content\/uploads\/2025\/08\/Zitat_Alexander-Sedlak-7x12.png 7w\" data-sizes=\"(max-width: 450px) 100vw, 450px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 450px; --smush-placeholder-aspect-ratio: 450\/777;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e945cf elementor-widget elementor-widget-heading\" data-id=\"7e945cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Alexander Sedlak<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba2b50 elementor-widget elementor-widget-heading\" data-id=\"1ba2b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Gesch\u00e4ftsf\u00fchrer, Leica Camera Classics<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3412c84 e-con-full e-flex e-con e-parent\" data-id=\"3412c84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fef5b02 e-flex e-con-boxed e-con e-parent\" data-id=\"fef5b02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e438d25 e-con-full e-flex e-con e-child\" data-id=\"e438d25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a87d756 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a87d756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e4ec3 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c9e4ec3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74f4118 e-con-full e-flex e-con e-child\" data-id=\"74f4118\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd0d3e0 e-con-full e-flex e-con e-child\" data-id=\"bd0d3e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a469fad elementor-widget elementor-widget-heading\" data-id=\"a469fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Presselobbying<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c999cba elementor-widget elementor-widget-heading\" data-id=\"c999cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Intensiver Kontakt zu zielgruppenrelevanten Medien und reichweitenstarken Presseagenturen im Vorfeld der Auktion, um Awareness f\u00fcr die historische Tragweite des Events und somit eine Incentivierung f\u00fcr die redaktionelle Berichterstattung zu schaffen<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f79608 elementor-widget elementor-widget-heading\" data-id=\"2f79608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Medienarbeit<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4052474 elementor-widget elementor-widget-heading\" data-id=\"4052474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Erstellung einer Kommunikationsstrategie, beruhend auf unmittelbar versandbereitem News-Content zur Auktion, um Presseagenturen als Multiplikatoren in der Verbreitung zu nutzen<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a9f3f elementor-widget elementor-widget-heading\" data-id=\"93a9f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kernbotschaften<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53744e elementor-widget elementor-widget-heading\" data-id=\"a53744e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Leitz Photographica Auction als erste internationale Anlaufstelle f\u00fcr Kauf und Verkauf von Vintage-Kameras, Verschr\u00e4nkung der Marke Leica mit der Geschichte und Entwicklung der modernen Fotografie, Vintage-Kameras als rapide wachsender Liebhabermarkt mit zunehmender \u00f6konomischer und kultureller Relevanz<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5305a89 elementor-widget elementor-widget-heading\" data-id=\"5305a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content-Entwicklung<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2da2dd elementor-widget elementor-widget-heading\" data-id=\"a2da2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ank\u00fcndigungsmeldungen sowie Zwischen- und Nachberichte in diversen, Auktionsergebnis-abh\u00e4ngigen Mutationen, inklusive Pressetexte in Deutsch und Englisch f\u00fcr den Eigenversand durch den Kunden. Unterst\u00fctzung bei der Texterstellung von Marketingmaterial<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e625b elementor-widget elementor-widget-heading\" data-id=\"b1e625b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Guest Management<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce82303 elementor-widget elementor-widget-heading\" data-id=\"ce82303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Organisation einer Pressereise und Betreuung der Teilnehmenden vor Ort<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0beee27 e-con-full e-flex e-con e-child\" data-id=\"0beee27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eda846 elementor-widget elementor-widget-image\" data-id=\"9eda846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1707\" height=\"2560\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_10-scaled.jpg\" class=\"attachment-full size-full wp-image-8798 lazyload\" alt=\"\" data-srcset=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_10-scaled.jpg 1707w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_10-200x300.jpg 200w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_10-683x1024.jpg 683w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_10-768x1152.jpg 768w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_10-1024x1536.jpg 1024w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_10-1365x2048.jpg 1365w\" data-sizes=\"(max-width: 1707px) 100vw, 1707px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/2560;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91d9055 e-flex e-con-boxed e-con e-parent\" data-id=\"91d9055\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c06ac7e e-con-full e-flex e-con e-child\" data-id=\"c06ac7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9380238 elementor-widget-divider--view-line_icon elementor-widget-divider--element-align-right elementor-view-default elementor-widget elementor-widget-divider\" data-id=\"9380238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6a5171 e-flex e-con-boxed e-con e-parent\" data-id=\"d6a5171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1541a9a e-con-full e-flex e-con e-child\" data-id=\"1541a9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a029b1 elementor-widget elementor-widget-image\" data-id=\"4a029b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1706\" data-src=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_1-scaled.jpg\" class=\"attachment-full size-full wp-image-8800 lazyload\" alt=\"\" data-srcset=\"https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_1-scaled.jpg 2560w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_1-300x200.jpg 300w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_1-1024x683.jpg 1024w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_1-768x512.jpg 768w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_1-1536x1024.jpg 1536w, https:\/\/yield.at\/wp-content\/uploads\/2025\/07\/0_Serie_105_1-2048x1365.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1706;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38966c0 elementor-widget elementor-widget-text-editor\" data-id=\"38966c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 Foto &amp; Video: Leica Camera<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-889bb04 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"889bb04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7446dda e-con-full e-flex e-con e-child\" data-id=\"7446dda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc4a1b elementor-widget elementor-widget-heading\" data-id=\"4bc4a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About Leitz Photographica Auction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e6936 elementor-widget elementor-widget-text-editor\" data-id=\"31e6936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das deutsche Traditionsunternehmen Leica Camera AG hat zwei Niederlassungen in Wien: Die Leica Camera Austria GmbH und die Leica Camera Classics GmbH. Letztere hat sich auf Vintage Kameras spezialisiert und stellt in ihrem Gesch\u00e4ft in der Westbahnstra\u00dfe 40 circa 1.500 Ger\u00e4te aus. An diesem Standort befindet sich zudem das gr\u00f6\u00dfte Ersatzteillager f\u00fcr historische Leica Kameras weltweit. Aufgrund dieses einzigartigen Bestands k\u00f6nnen die Techniker vor Ort historische Leicas nach h\u00f6chsten Sammler-Anspr\u00fcchen pr\u00fcfen und bei Bedarf restaurieren, bevor diese auktioniert werden.<\/p><p>Zweimal im Jahr \u2013 Mitte Juni und Ende November \u2013 organisiert Leica Camera Classics die Leitz Photographica Auction, die weltweit wichtigste Versteigerung von Vintage Kameras, die Bieter aus \u00fcber 100 L\u00e4ndern anzieht. Zudem werden im Online-Store der LCC permanent rund 5.000 Produkte angeboten.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b864cfe e-flex e-con-boxed e-con e-child\" data-id=\"b864cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c33fb8 elementor-widget elementor-widget-heading\" data-id=\"3c33fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leitz-auction.com\" target=\"_blank\" rel=\"nofollow noopener\">WWW.LEITZ-AUCTION.COM<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leica &amp; YIELD &#8211; Partner seit 2021 Die Kampagne in Zahlen: 0 Reichweite 93 \u20ac Ad Value 83 Clippings Oskar Barnack gilt als Begr\u00fcnder der modernen Fotografie. Die von ihm erfundene Kleinbildkamera legte den Grundstein f\u00fcr den ersten seriell produzierten Fotoapparat der Welt, der 35mm-Film als Tr\u00e4germedium nutzte und klein genug war, um in eine&#8230;<\/p>","protected":false},"author":1,"featured_media":8798,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[142],"portfolio_tag":[],"class_list":["post-8797","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-lifestyle"],"acf":[],"_links":{"self":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/portfolio\/8797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/comments?post=8797"}],"version-history":[{"count":10,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/portfolio\/8797\/revisions"}],"predecessor-version":[{"id":15978,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/portfolio\/8797\/revisions\/15978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/media\/8798"}],"wp:attachment":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/media?parent=8797"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/portfolio_category?post=8797"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/portfolio_tag?post=8797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}