{"id":15809,"date":"2025-06-10T12:07:54","date_gmt":"2025-06-10T10:07:54","guid":{"rendered":"https:\/\/k25.yieldpr.ch\/?p=15809"},"modified":"2025-10-28T15:53:38","modified_gmt":"2025-10-28T14:53:38","slug":"bruecken-bauen-zwischen-pr-digital-rueckblick-auf-das-yield-offsite-2025","status":"publish","type":"post","link":"https:\/\/yield.at\/en\/bruecken-bauen-zwischen-pr-digital-rueckblick-auf-das-yield-offsite-2025\/","title":{"rendered":"Building bridges between PR & digital \u2013 a look back at Yield Offsite 2025\u00a0"},"content":{"rendered":"
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From May 15 to 16, 2025, this year's Yield Offsite took place at the Scheiblhofer Resort in Andau. Two days full of exchange, further training, future planning \u2013 and, last but not least, team building \u2013 awaited us. The aim of the offsite was to learn from each other, reflect, set new impulses, and, in particular, further strengthen the cooperation between PR and digital marketing. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Arrival & Kickoff: A Look Back, a Step Forward <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At 7:50 a.m., the team gathered at Vienna Central Station to travel together to beautiful Burgenland. After checking in at the resort, our Vienna agency manager Alexander Jaros opened the event with a welcome speech and an overview of the program. The event began with a review of the working groups from the last offsite: both the \u201cStructure & Quality\u201d working group and the \u201cSelf-Marketing\u201d working group impressed with their results from the past year \u2013 as well as with their promising outlook for upcoming projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PR, Digital, AI \u2013 building bridges <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Julian Saxer kicked off the day's program with an inspiring presentation. In \u201cHow to PR,\u201d our senior consultant provided practical insights into everyday PR work\u2014from brainstorming to implementation. With authenticity, openness, and personal anecdotes, Julian demonstrated what makes PR work successful today. An accompanying exercise ensured that the learning effect was long-lasting.<\/p>

This was followed by a deep dive into digital marketing. Head of Digital Irina Maniuc, Christoph Braun, and Sophie Dojaczek took us on a journey through SEO, paid advertising, content creation, influencer marketing, and more. Their key message: PR and digital not only complement each other\u2014they form a fruitful relationship that should be used strategically and creatively.<\/p>

Philipp H\u00f6ll, our Munich agency manager, concluded the lecture series with \u201cHow to AI.\u201d In his session, it quickly became clear that artificial intelligence does not replace, it complements. We learned which tools are suitable for which purposes, how to formulate prompts in a targeted manner, and where AI can simplify our processes to create more space for strategic and creative work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From theory to practice: Strategy workshop with a view to the future <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After lunch together, we moved on to the practical part: divided into four teams, we developed holistic communication strategies based on a fictional client briefing from the year 2030. The case was presented by our Agency & Event Coordinator Emma Neuber and required not only creativity but also forward thinking: How will our industry develop? What formats, channels, and target groups can we expect?<\/p>

The results could hardly have been more diverse \u2013 proof of how varied our team's thinking and working styles are. Each strategy reflected a unique perspective \u2013 and all of them showed that we are ready for the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Networking, Smalltalk & New Business <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The program culminated in a Q&A session with consultant Tassilo Hanappi, owner and managing director Alexander Langgruber, and senior of counsel Heidi Hrusa. Under the title \u201cHow to Network & New Business,\u201d topics such as small talk with potential customers, conversation techniques, and the path from initial contact to closing a deal were discussed openly. Practical, honest, and motivating\u2014just the right impetus to end the day.<\/p>

A wrap-up by Alexander Langgruber rounded off the formal part of the event before everyone headed off for a well-deserved evening off.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conclusion: enjoyment, conversation, and fellowship <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whether it was a run, a visit to the spa, or a glass of sparkling wine, everyone enjoyed their free time individually before the whole team got together for dinner. The six-course menu left nothing to be desired, accompanied by a pub quiz created by Senior Consultant Leonard H\u00e4usler-Dworschak, which provided plenty of laughter and healthy competition.<\/p>

The evening ended with wine, beer, and good conversation, which sometimes gets neglected in everyday working life. We not only work well and harmonize well at work\u2014we also enjoy getting together outside of work to get to know each other better. It was a successful end to an intense and inspiring day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Return journey & conclusion: Thinking ahead together <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The next morning, after a hearty breakfast, we headed back to Vienna.<\/p>

What remains are not only new professional insights and concrete ideas for our daily work, but also valuable personal impressions. The offsite has once again demonstrated how enriching direct exchange can be\u2014across team boundaries, in a relaxed atmosphere, with plenty of room for innovation and collaboration.<\/p>

We look forward to putting many of the ideas that emerged this year into practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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All pictures: (c) EFA\/Andrei Pungovschi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vom 15. bis 16. Mai 2025 fand unser diesj\u00e4hriges Yield Offsite im Scheiblhofer Resort in Andau statt …<\/p>","protected":false},"author":1,"featured_media":16028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/posts\/15809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/comments?post=15809"}],"version-history":[{"count":10,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/posts\/15809\/revisions"}],"predecessor-version":[{"id":16039,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/posts\/15809\/revisions\/16039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/media\/16028"}],"wp:attachment":[{"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/media?parent=15809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/categories?post=15809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yield.at\/en\/wp-json\/wp\/v2\/tags?post=15809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}