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Y? Blog

Or: Why PR consultants have several professions at the same time

The goal of every PR agency is to provide its clients with professional support in communication matters and thus contribute to the overall success of the company. In addition, the agency itself should grow in terms of turnover and staff. As in all industries, the best business plan can only be put into practice if you have the right employees at your side - whether in acquisition, in the back office or in consulting. We want to take a closer look at the latter in this blog.

Or: Why PR needs a solid foundation

As we found in our last blog entry, advertising and PR differ in a lot of ways. They are not interchangeable, although well combinable and most effective when used together. Advertising is in many senses comparable to a stage play – a genre where the sky’s the limit, leading to hyperboles. Its theatre-savvy audience is well accustomed to this kind of overstatement, and therefore not easily startled by exaggerated gestures, expressions, and wordings. This example shows how much difference there is between PR and advertising.

Why start a communication blog?

Why are you blogging all of a sudden? That question had to pop up as I wrote these lines. It was immediately shoved away, however, by some of my more tenacious teen memories from the 90s. Back in the day, blogs used to be next level diaries – a monologue for a rather invisible readership in a casual yet serious tone. I have something to say, so I'll write it down – the basic idea of blogging has lost none of its appeal. Also, it has always been the core of PR work. Whether it's a social media campaign, an interview pitch, an influencer event or the good old press release – it always starts with an idea and a text.

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