Was ist Brand Strategy?

Brand Strategy ist die strategische Planung zur langfristigen Positionierung und Führung einer Marke am Markt.

Welche Leistungen umfasst Brand Consulting?

Analyse, Zielgruppen-Definition, Positionierungsberatung, Markenarchitektur, Kommunikationsstrategie.

Wie ergänzt PR die Markenstrategie?

PR vermittelt Markenwerte und -botschaften konsistent über relevante Kanäle und erhöht so die Markenbindung.

Wann sollte man Brand Consulting in Anspruch nehmen?

Bei Neupositionierung, Markenrelaunch, Markteintritt oder zur Professionalisierung des Markenauftritts.

Was unterscheidet Brand Strategy von Marketingstrategie?

Brand Strategy fokussiert auf Markenidentität und Wahrnehmung, Marketingstrategie auf Absatz und Promotion.

Brand and Product PR

Brand & Product PR

Home Brand and Product PR

Whether it's a new brand or a new product, advertising alone won't get you very far these days if you want to really stand out. Brand and product PR turns products or services into relevant stories, gives brands a face, and creates lasting visibility in the media and among consumers.

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Unlike traditional advertising, which primarily targets sales and conversions—i.e., a desired action such as closing a deal—product PR is about long-term image building and credibility. It's not the fastest click that counts here, but rather positioning in a larger context: What values does the product or service convey? And why are they relevant right now? What is so special about them?

This is exactly where we come in. We analyze unique selling points (USPs), pick up on current trends and the needs of the target group, and use this information to develop tailor-made content. The stories are precisely tailored to the requirements of the market and the editorial interests of the respective media and media representatives.

We ensure that our clients' messages are heard—authentically, strategically, and with the right story at the right time.

Questions & Answers

What is brand strategy?

Brand strategy is the strategic planning for the long-term positioning and management of a brand in the market.

What services does brand consulting include?

Analysis, target group definition, positioning consulting, brand architecture, communication strategy.

How does PR complement brand strategy?

PR consistently communicates brand values and messages through relevant channels, thereby increasing brand loyalty.

When should you use brand consulting?

For repositioning, brand relaunch, market entry, or professionalizing your brand image.

What distinguishes brand strategy from marketing strategy?

Brand strategy focuses on brand identity and perception, while marketing strategy focuses on sales and promotion.

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