From May 15 to 16, 2025, this year's Yield Offsite took place at the Scheiblhofer Resort in Andau. Two days full of exchange, further training, future planning – and, last but not least, team building – awaited us. The aim of the offsite was to learn from each other, reflect, set new impulses, and, in particular, further strengthen the cooperation between PR and digital marketing.

Arrival & Kickoff: A Look Back, a Step Forward

At 7:50 a.m., the team gathered at Vienna Central Station to travel together to beautiful Burgenland. After checking in at the resort, our Vienna agency manager Alexander Jaros opened the event with a welcome speech and an overview of the program. The event began with a review of the working groups from the last offsite: both the “Structure & Quality” working group and the “Self-Marketing” working group impressed with their results from the past year – as well as with their promising outlook for upcoming projects.

PR, Digital, AI – building bridges

Julian Saxer kicked off the day's program with an inspiring presentation. In “How to PR,” our senior consultant provided practical insights into everyday PR work—from brainstorming to implementation. With authenticity, openness, and personal anecdotes, Julian demonstrated what makes PR work successful today. An accompanying exercise ensured that the learning effect was long-lasting.

This was followed by a deep dive into digital marketing. Head of Digital Irina Maniuc, Christoph Braun, and Sophie Dojaczek took us on a journey through SEO, paid advertising, content creation, influencer marketing, and more. Their key message: PR and digital not only complement each other—they form a fruitful relationship that should be used strategically and creatively.

Philipp Höll, our Munich agency manager, concluded the lecture series with “How to AI.” In his session, it quickly became clear that artificial intelligence does not replace, it complements. We learned which tools are suitable for which purposes, how to formulate prompts in a targeted manner, and where AI can simplify our processes to create more space for strategic and creative work.

From theory to practice: Strategy workshop with a view to the future

After lunch together, we moved on to the practical part: divided into four teams, we developed holistic communication strategies based on a fictional client briefing from the year 2030. The case was presented by our Agency & Event Coordinator Emma Neuber and required not only creativity but also forward thinking: How will our industry develop? What formats, channels, and target groups can we expect?

The results could hardly have been more diverse – proof of how varied our team's thinking and working styles are. Each strategy reflected a unique perspective – and all of them showed that we are ready for the future.

Networking, Smalltalk & New Business

The program culminated in a Q&A session with consultant Tassilo Hanappi, owner and managing director Alexander Langgruber, and senior of counsel Heidi Hrusa. Under the title “How to Network & New Business,” topics such as small talk with potential customers, conversation techniques, and the path from initial contact to closing a deal were discussed openly. Practical, honest, and motivating—just the right impetus to end the day.

A wrap-up by Alexander Langgruber rounded off the formal part of the event before everyone headed off for a well-deserved evening off.

Conclusion: enjoyment, conversation, and fellowship

Whether it was a run, a visit to the spa, or a glass of sparkling wine, everyone enjoyed their free time individually before the whole team got together for dinner. The six-course menu left nothing to be desired, accompanied by a pub quiz created by Senior Consultant Leonard Häusler-Dworschak, which provided plenty of laughter and healthy competition.

The evening ended with wine, beer, and good conversation, which sometimes gets neglected in everyday working life. We not only work well and harmonize well at work—we also enjoy getting together outside of work to get to know each other better. It was a successful end to an intense and inspiring day.

Return journey & conclusion: Thinking ahead together

The next morning, after a hearty breakfast, we headed back to Vienna.

What remains are not only new professional insights and concrete ideas for our daily work, but also valuable personal impressions. The offsite has once again demonstrated how enriching direct exchange can be—across team boundaries, in a relaxed atmosphere, with plenty of room for innovation and collaboration.

We look forward to putting many of the ideas that emerged this year into practice.

All pictures: (c) EFA/Andrei Pungovschi

Arrival & Kickoff: A Look Back, a Step Forward

PR, Digital, AI – building bridges

From theory to practice: Strategy workshop with a view to the future

Networking, Smalltalk & New Business

Conclusion: enjoyment, conversation, and fellowship

Return journey & conclusion: Thinking ahead together

Fred Mortagne “Powerlines” – New Leica photo series at the YIELD office

YIELD as playmaker: Vienna Derby in Alpbach

All five – Reinforcement for YIELD