120.000 Österreicher:innen Vertrauen Auf Kia Und Kia Vertraut Auf YIELD

South Korean automotive pioneer Kia is setting new standards with its innovative mobility solutions. The car manufacturer, which has been represented on the Austrian market since 1995, will be supported in its communications by the Vienna-based agency YIELD in the future. True to the company's mantra “Movement that inspires,” YIELD will provide strategic support for Kia Austria's corporate PR.

Since the beginning of March, YIELD has been supporting Kia with PR expertise and strategic consulting. Founded in Seoul in 1944, the company has played a decisive role in shaping the development of the Korean automotive industry and is now one of the five largest car manufacturers worldwide. More than five million vehicles are manufactured annually at 14 production sites in eight countries. “We are delighted to be working with such an innovative and globally established client. Kia expands our industry portfolio, and we look forward to the collaboration with excitement and enthusiasm,” reveals Alexander Langgruber, CEO and founder of YIELD.

Innovation as an electric motor

Kia continuously invests in the development of environmentally friendly vehicles and focuses on first-class, independent design. Six percent of sales revenue is invested in research and development to drive innovation and ensure technological progress. The main focus is on electric vehicles, where Kia is going “all-in.” End consumers can see the innovative work that has gone into the electric cars in the vehicles' impressive performance in terms of consumption, charging speed, and battery life. Another focus of innovation is AI integration, which is already evident in the EV3, which features ChatGPT-powered functions. “Innovation is an integral part of our work. Working together continuously on new solutions is what sets us apart. Since YIELD represents a wide range of industries, we are excited about the new insights into communication that will result from this broad expertise,” says Gilbert Haake, Pressesprecher von Kia Austria.

Strong work requires strong support

In 2023, Kia recorded over 9,000 new registrations in Austria – considering the volatile and uncertain Austrian and international automotive market, this represents a strong market position. To further expand this position, YIELD will support Kia in its strategic communications. “We look forward to working with Alexander Langgruber and his team. At YIELD, we know we are in good hands and have set ourselves ambitious goals that we will achieve together,” emphasizes Harald Hölzl, Managing Director of Kia Austria.

Alexander Langgruber's dedicated team, consisting of Florian Mark and Kevin Puntschart, will support Kia with its PR expertise, with a particular focus on corporate PR. In addition, Irina Maniuc and Sophie Dojaczek will maintain and build new influencer relations for Kia Austria. The kick-off took place during a media and influencer event at the Kia Beach & Surf Fest on Lake Neusiedl.

About Kia:

The Korean manufacturer's vehicles have been available in Austria since 1995. Kia cars have also been manufactured in Slovakia since 2006. Kia electric cars have been available in Austria since 2014. With the Kia EV6, Kia became the first Korean manufacturer to win the European “Car of the Year” award in 2022. The Kia EV3 was named “World Car of the Year” in 2025 and also won the Red Dot Design Award. The Kia EV9 (“World Car of the Year” 2024) is the brand's top model in Austria. Available with six or seven seats, the five-meter-long SUV competes with established luxury models from other manufacturers. In addition to its generous space, the Kia EV9 scores points above all with its travel-friendly range and – thanks to 800V technology – ultra-fast charging. Kia's EV range is being continuously expanded. This year will see the launch of the EV4, a compact hatchback, and the EV5, a mid-size SUV. At the end of 2025, Kia will expand its range to include exclusively electric commercial vehicles. Under the working title Platform beyond Vehicle, the PV5 people mover and transporter will be launched for a wide range of applications.

Fotocredit: Michael Meindl
Written By: Kevin Puntschart

Innovation as an electric motor

Strong work requires strong support

About Kia:

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