21shares - Vertrauen Durch Objektive Krypto-Kommunikation

21Shares & YIELD - Partners since 2020

The customer year in figures:

0 +

Tier-1 media placements per year

93843 € +

Media value of research coverage

Target audience–oriented research publications per year

“YIELD has accompanied 21shares on much of our journey from start-up to unicorn and continues to support us with great commitment.”

Bernhard Wenger

Head of Northern Europe, 21shares

Since 2020, YIELD has been supporting 21shares with PR in Germany and Austria – with the aim of communicating crypto investments via regulated markets such as physically backed ETPs in a way that is understandable, secure, and transparent. The focus is on blockchain, Bitcoin, crypto investments, and education through targeted media relations and thought leadership.

Service portfolio

Case

Systematic development of a team of crypto experts into recognized industry opinion leaders and thought leaders

Mission

To provide objective, clear, and fact-based education on how crypto and blockchain work – backed by a renowned and widely trusted brand name

Content Creation

Transforming the internal research team’s findings into a journalistically accessible series of regular reports – tailored for media, investors, and the general public.

Media Relations

Proactively arranging interviews, commentary, and analysis for relevant journalists – from financial and business publications to high-reach daily press.

Brand Building

Long-term positioning of 21shares as a trusted brand for digital assets in Germany and Austria – through clear messaging, strategic placements and consistent communication.

Thought Leadership

Expanding the expert team into sought-after voices in the crypto discourse – visible in podcasts, on YouTube channels such as Finanzfluss or Mission Money and in leading media outlets like Handelsblatt, FAZ, Der Standard and Tagesschau.

Event Organization

Designing and executing media events to create direct dialogue formats between 21shares experts and journalists – on topics such as tokenization, regulation, or Bitcoin ETFs.

About 21Shares

21shares is one of the world's leading issuers of exchange-traded crypto products with the largest offering of crypto ETPs. The company was founded to make it easier for investors to access cryptocurrencies and bridge the gap between traditional and decentralized finance. In 2018, 21shares launched the world's first physically backed crypto ETP. The company has a seven-year track record of creating exchange-traded crypto funds listed on some of the world's largest and most liquid stock exchanges. Supported by a dedicated research team, proprietary technology, and extensive capital markets expertise, 21shares offers innovative, simple, and cost-efficient investment solutions. 21shares is a subsidiary of 21.co, a global leader in decentralized finance.