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Home / European Forum Alpbach – Vienna Derby in Alpbach 

Lifestyle

EFA & YIELD - 2025

The campaign in figures:

0
High-quality clippings (Kurier, Kronen Zeitung, Die Presse, Puls4, Tiroler Tageszeitung, MeinBezirk, etc.)
45320 €
Ad Value
0
Local events, targeted communication with municipalities and regional media

Service portfolio

  • Further development of the “Alpbach Derby” idea
  • Game mode & team building, including on-site coaching
  • Operational project management
  • Coordination with SK Rapid & FK Austria Wien
  • Invitation Management
  • Sponsor Management
  • PR Support

Case

After a several-year break, the traditional soccer match returned as part of the European Forum Alpbach — reimagined as the “Vienna Derby” between FK Austria Wien and SK Rapid. As Austria’s most legendary football rivalry, the Vienna Derby captures the spirit of Vienna itself: two clubs, two traditions, and over a century of passion that unites and divides fans in equal measure.

Mission

Organization and implementation of the soccer derby as part of the European Forum Alpbach 2025 – including concept development, invitation management, sponsor management, club coordination, on-site support, and comprehensive PR support before, during, and after the event. 

“We value not only their PR expertise, but above all their straightforward, reliable partnership built on mutual respect. What truly stands out is their personal approach — the right ideas often reach us before we even ask.”

Claudia Aigner

Head of Marketing, Lucky Car

The setup (2025):
Derby with a Star-Studded Lineup

• Players included: Dominic Thiem, Christian Kern, Christoph Wiederkehr and Peter Bosek

• Referee: Konrad Plautz

• Result: 1–1 after regular time – Austria Wien triumphed on penalties

• Proceeds: Donated to the European Forum Alpbach scholarship program

© Photos & Videos: EFA / Andrei Pungovschi / YIELD

WWW.ALPBACH.ORG

Zitate

“Firstly, it's great to be here, the weather is beautiful, the sports facilities are fantastic, and the artificial turf is superb. It's pretty hot, but we've been preparing intensively for the game over the last five weeks.” 

Peter Bosek, CEO, Erste Group

 

“It’s a great game, a strong sporting competition — but the focus is on what brings us together. It’s a very fair match, and it’s a lot of fun!” 

Christoph Wiederkehr, Minister of Education

 

“It's great fun, we fought bravely, you can see that. As Bill Shankly once said: Some people think football is a matter of life and death. I don't like that attitude, it's much more serious than that.” 

Christian Kern, former Chancellor

 

“It’s great fun, and it’s a very even match. I’ve got a special setup — one half for Austria, one half for Rapid — I like that! I’m also a neutral fan, and playing here with legends like Stefan, Hannes, Flo Sturm, and Wagner is just brilliant. As a football fan, I’m really enjoying every minute — I’d happily play the full 90.” 

Dominic Thiem, former professional tennis player

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