Gölles - Jubiläum: 40 Jahre Apfel Balsamessig

Gölles & YIELD - 2023-2024

The campaign in figures:

22 +

Different media outlets

93 €

Ad Value

Clippings including ORF Steiermark, Seitenblicke, ServusTV, Die Presse, and Kronen Zeitung.

Service portfolio

Case

In 1984, the Gölles manufactory launched the world’s first apple balsamic vinegar – a milestone that has had a lasting influence on international vinegar culture. In 2024, the Styrian heritage company celebrated the 40th anniversary of this unique product.

Mission

Communications surrounding the 40th anniversary of the apple balsamic vinegar, including an exclusive event at Steirereck as the launch of a wide-reaching anniversary campaign. Focus on raising awareness and positioning the Gölles family business.

„In the anniversary year marking 40 years of our Apple Balsamic Vinegar, YIELD accompanied us with professionalism and a fine sense for our manufactory. The perfectly organized event at Steirereck was the fitting highlight of a thoroughly successful collaboration.„

David Gölles

CEO, Gölles GmbH

Media Relations

Positioning apple balsamic vinegar as a globally relevant original.

Event PR

Anniversary event at Steirereck Vienna with 65 guests from media, culinary, and culture – including Josef Zotter, Martina Hohenlohe, and Florian Scheuba.

Brand Communication

Emotional storytelling across generations – from the founding to the future

Product PR

Showcasing the Gölles product range, including the anniversary edition created in collaboration with artist Marlene Voves

Content Creation

Organization of a press trip with journalists from Germany and Austria, including on-site support for participating media representatives.

About Gölles

For decades, Gölles GmbH has stood for the finest brandies and vinegars from the heart of Styria. In Riegersburg, this family business uses only handpicked, sun-ripened fruits to create high-quality specialities – with great dedication to craftsmanship and an uncompromising commitment to quality. Visitors can experience the world of Gölles up close: on guided tours through the glass-walled manufactory, during tastings in the vinegar cellar, or in the on-site shop. Those in search of the genuine will find it at Gölles.