Heindl - Saisonale PR Mit Herz Und Handwerk

Heindl & YIELD - Partners since 2021

The customer year in figures:

Clippings

365000 €

Ad Value

0 +

Medienmix

Service portfolio

Case

Since 2021, we have been providing communications support to the Viennese confectionery Heindl, including the Pischinger brand and the Heindl Chocolate Museum. Our focus is on seasonal PR around Christmas, Easter, Mother's Day, and other holidays—always with the aim of communicating the craftsmanship, origin, and quality of the brand in an emotional and media-effective way.

Mission

Position Heindl as an Austrian heritage brand – including wafer specialist Pischinger who became part of Heindl in 2006 – with a love for detail, while also creating visibility for seasonal product launches.

“When crafting pralines, high quality standards, dedication, and a fine touch are essential. We experience these same qualities in our collaboration with YIELD and are delighted to be regularly featured with major exclusives in top media outlets.”

Andreas Heindl

CEO, Confiserie Heindl

Strategy Consulting

Seasonal storytelling: annual PR cycles around Easter, Christmas, Valentine’s Day, and more.

Media Relations

Media coverage spanning business, culinary, lifestyle, regional, and family publications – print, digital, and TV.

Product PR

Media relations for new products, limited editions, and classics

Storytelling

Stories about craftsmanship and heritage surrounding the Viennese family business, sustainable production, and regional value creation.

Brand Communication

Consumer outreach – focusing on indulgence and tradition – with a mix of product news, insights into the manufactory, and background knowledge on the creation of praline, confectionery, and wafer specialities.

About Heindl

Heindl Confiserie is a long-established Viennese family business specializing in the creation of the finest pralines, confectionery, and chocolate specialities. Since its founding in 1953, the name Heindl has stood for the highest quality, Austrian craftsmanship, and sweet indulgence. With multiple locations in Vienna and beyond, Heindl invites customers to immerse themselves in the world of confectionery – whether in-store, at the Chocolate Museum, or through tailor-made gift ideas for any occasion.

HEINDL.CO.AT