Kununu - Sichtbarkeit Für Eine Bessere Arbeitswelt

kununu & YIELD – Partners since May 2025

The customer year in figures:

Clippings

345333 €

Ad Value

Event Besucher

Service portfolio

Case

Since May 2025, we have been supporting kununu, the leading employer comparison platform in German-speaking countries, with its strategic communications work. The aim of the collaboration is to position kununu as a central authority for transparency, employer evaluation, and modern work culture in the public discourse.

The focus is on the media-effective presentation of socially relevant topics relating to the world of work, corporate culture, salary transparency, and employer branding. Through data-based stories, clear messages, and targeted media relations, we create reach, relevance, and a sustainable reputation in the DACH region.

Mission

Strategically establish kununu as the leading platform for authentic workplace insights and position it as an indispensable voice for transparency, fairness, and further development in the world of work.

Strategy Consulting

Positioning kununu as a thought leader in employer branding, corporate culture, and labor market transparency

Definition of clear communication priorities in line with current labor market and HR trends

Media Relations

Placements in business, HR, tech, and leading media outlets in print, online, and TV

Proactive topic planning and data-driven PR initiatives relating to salary reports, work culture, and market analyses

Corporate Communications

Sharpening core messages and providing strategic support for corporate communications

Strengthening the visibility of kununu as a platform and as an employer

Thought Leadership

Positioning kununu spokespersons as experts on the job market, employer branding, and new work

Involvement in debates on transparency, skills shortages, and corporate culture

Storytelling

Translation of complex data sets into understandable, media-relevant stories

Presenting workplace insights as socially relevant narratives

About kununu

kununu is the leading employer comparison platform in German-speaking countries. More than 15 million workplace insights in the form of employer reviews, salary information, and assessments of corporate culture offer authentic, unfiltered insights into companies.

Employers use kununu to position themselves transparently and specifically target those talents who are the best cultural fit. Over 360 employees in Vienna, Hamburg, Porto, and Munich work together to create a better working environment for employees and employers.