Patrizia Pepe – Exklusive Store-Eröffnung In Wien

Patrizia Pepe & YIELD - 2024

The campaign in figures:

0 +

Top fashion and lifestyle influencers personally invited

200 +

Social media posts during and after the event

400000 +

organic reach within 48 hours

Service portfolio

Case

YIELD handled the strategic influencer activation for the exclusive opening of the new Patrizia Pepe store in Vienna. The goal was to raise the profile of the Italian premium brand within the local high-end fashion and lifestyle community and to gain long-term brand ambassadors.

Mission

Before the opening, Patrizia Pepe had only been present sporadically in Vienna's fashion influencer circle. Targeted guest list management and personal invitation communications were used to ensure that the most relevant and influential personalities from the worlds of fashion, lifestyle, and entertainment were in attendance—and that the opening was amplified by authentic, high-quality content on social media. In addition, the foundation for future collaborations with selected creators was to be laid.

“The collaboration with YIELD worked extremely well. We achieved our goal of securing wedding bookings in a very short time and were well booked on weekends for the next two years. Many praised us for the beautiful and personable content, and we repeatedly welcomed guests to the café and restaurant who had discovered us through social media.”

Frank Reichle

CEO, Schloss Mattsee

Influencer Seeding

We identified the most influential fashion and lifestyle influencers from Vienna and the surrounding area and ensured that only relevant personalities with a wide reach were approached

Guestlist Management

We curated an exclusive guest list and handled all invitation communications—individually tailored, from initial contact to final confirmation. The goal was to achieve a high level of commitment and genuine brand affinity

On-site guest support

On the day of the event itself, we took care of personally welcoming, coordinating, and seating the influencers

Content Activation & Live-Production

We actively supported the content creation process to ensure that high-quality image and video material for stories, reels, and feed posts was produced directly on site—in line with Patrizia Pepe's look and feel.

Long-term brand loyalty

After the event, we evaluated the engagement and quality of the content to enable potential long-term collaborations. The goal was to win over the creators who attended not only as one-time guests, but as future brand ambassadors

About Patrizia Pepe

Patrizia Pepe stands for confident, feminine fashion with an urban twist. Since its founding in Florence, the label has combined Italian elegance with modern cuts, clean silhouettes, and sophisticated details. Whether iconic statement pieces or timeless essentials, Patrizia Pepe creates looks for women who see style as an attitude. Represented in over 50 countries, the brand has established itself internationally as synonymous with contemporary fashion.