QimiQ – Die Influencer-Community Als Erfolgsrezept

QimiQ & YIELD - Partners since 2024

The campaign in figures:

0 M+

Reach via influencer content

150 +

Influencers were contacted, engaged or actively involved

+ 200 %

Increase in social mentions in the food community

Service portfolio

Case

YIELD has been managing influencer marketing for QimiQ for over 1.5 years – from strategically establishing a completely new influencer presence in the food scene to ongoing support for annual collaborations, the conception and organization of exclusive events, and targeted product activations.

Mission

QimiQ was virtually unknown in the influencer world at the beginning – we successfully established the brand in the food creator community. Our goal was and is to build a sustainable influencer community around QimiQ that delivers long-term trust, reach, and inspiration – for professionals and amateur chefs alike.

“When we started with YIELD, QimiQ wasn't very well known in the influencer scene. Today, we work with top creators, get regular recommendations, and have built up a whole new level of awareness. Without YIELD, we wouldn't have been able to gain this access to the community.”

Michele Haindl

QimiQ Marketing Management

Influencer Strategy & Support

We identified hundreds of relevant food influencers, contacted them, and brought QimiQ to their attention—through collaborations, event invitations, or personal product samples. This made QimiQ visible in the recipe and food bubble for the first time and led to active recommendations.

Long-term Collaborations

We are currently managing four annual collaborations with influencers with up to 300k followers – in addition, two vegan annual partnerships have been launched. All collaboration partners create monthly reels in cooperation with QimiQ, which are additionally promoted through meta ads.

Events & Brand Activation

We organized two major influencer events, including a QimiQ cooking workshop, event concept, invitation management, on-site support, and follow-up support. In addition, a sampling booth was set up in a mall to establish direct contact with the community.

Ongoing Support

We take care of the entire influencer relationship management, coordinate content, respond to inquiries, answer questions about the brand, and send out regular samples—hands-on, personal, and with complete transparency toward the customer.

Reach & Impact

All influencer events were accompanied by stories, reels, and links—reaching millions of people. This did not only make QimiQ well-known, but also positioned the brand as an inspiring ingredient in many people's everyday lives—from cooking hacks to quick meals and vegan recipes.

About QimiQ

QimiQ is a family-owned company based in Hof near Salzburg. Under the QimiQ brand, the company sells a patented cream base to wholesalers and retailers. QimiQ also develops fresh and convenience products for retailers and industry, as well as holistic food concepts for hotels, restaurants, and catering companies. All products are developed in-house and are gluten-free, palm oil-free, and GMO-free. QimiQ has six production sites (Austria, Switzerland, Italy, Germany, Japan, Australia) and exports to 37 countries worldwide. The family-owned company has successfully established itself in Austria and has received several prestigious “Food Oscars” awards.