Schloss Mattsee - Hochzeits-Gewinnspiel über 80.000 €

Mattsee Castle & YIELD - 2024

The campaign in figures:

0 +

Leads & bookings (reservations)

3 Mio+

Audience reach throughout the partnership

439

Giveaway participants

Service portfolio

Case

YIELD managed digital communications for Schloss Mattsee – the restaurant, café, and wedding & event venue – covering everything from strategic direction and content creation to targeted Meta ads and the organization of a giveaway offering a wedding valued at over €80,000.

Mission

Through an attractive social media presence, drone footage and trend-driven reels, as well as interactive formats, we created targeted attention and retold the story of this special place and its team. In addition, we provided comprehensive information about the offering – from exclusive culinary experiences to events, particularly weddings. The target markets are Austria and Bavaria, with a focus on the Salzburg region – with the clear goal of inspiring more on-site visits and particularly driving wedding bookings for the coming years.

“The collaboration with YIELD worked extremely well. We achieved our goal of securing wedding bookings in a very short time and were well booked on weekends for the next two years. Many praised us for the beautiful and personable content, and we repeatedly welcomed guests to the café and restaurant who had discovered us through social media.”

Frank Reichle

CEO, Schloss Mattsee

Digital Brand Activation

We developed a digital strategy that increases reach, brand awareness, and qualified enquiries – specifically targeting restaurant guests, wedding couples in the Salzburg region, and tourists from Austria and Bavaria.

Social Media Strategy

For Schloss Mattsee, we developed and produced all social media content – strategically planned, visually high-quality, and perfectly tailored to the target audiences. The content was published on Schloss Mattsee’s channels to increase digital visibility, strengthen brand presence, and drive more bookings.

Content Creation

With reels, stories, carousels, and info posts, we consistently deliver social media content that brings Schloss Mattsee to life and inspires guests to book.

Performance Marketing

Targeted Meta campaigns on Instagram and Facebook complement the organic content, increase reach, and support employer branding. With clear objectives – from event promotion to recruitment – and ongoing optimization, we achieve high visibility with minimal waste and generate high-quality leads such as wedding enquiries and job applications.

Graphic Design

Over the course of the collaboration, numerous graphic services were provided, including logo redesign, digital design guidelines, and the creation of templates and presentation materials.

About Schloss Mattsee

Schloss Mattsee is a unique destination in the Salzburg lake district, combining culinary delights, history, and warm hospitality. With breathtaking lake views, regional cuisine, and versatile event spaces, the castle provides the perfect setting for weddings, celebrations, seminars, or relaxed brunches. Open year-round, it welcomes food lovers, nature enthusiasts, and anyone seeking special moments in a special atmosphere.