Vila Vita - Influencer Retreat Als Digitale Brand Activation

Vila Vita & YIELD - 2024

The campaign in figures:

1400000

Organic reach

50 +

Social media posts during and after the event

Influencers on site

Service portfolio

Case

YIELD oversaw the holistic conception, planning, and implementation of the first major influencer event for VILA VITA Pannonia—from developing first ideas to managing the event on site. The goal was to position the resort in the Austrian lifestyle influencer scene and build long-term awareness and relevance for a new, younger target group.

Mission

Before we began working together, VILA VITA Pannonia was largely unknown in the influencer and lifestyle community. Through targeted influencer relations, a strategic event concept, and high-quality content, the resort was to be positioned as a modern, relaxing, and luxurious destination with an experience factor—far removed from the outdated image of classic wellness hotels. The goal: to generate attention, reach, and actual booking inquiries.

“The collaboration with YIELD worked extremely well. We achieved our goal of securing wedding bookings in a very short time and were well booked on weekends for the next two years. Many praised us for the beautiful and personable content, and we repeatedly welcomed guests to the café and restaurant who had discovered us through social media.”

Frank Reichle

CEO, Schloss Mattsee

Digital Brand Activation

Together with the client, we developed a tailor-made concept for an exclusive retreat weekend at VILA VITA Pannonia. From strategic positioning and program development to graphic design and creation of the official invitations, we took care of all creative and operational management.

Influencer Marketing

We contacted over 100 influential influencers in Austria and curated an exclusive guest list. We also maintained active communication with those who were unable to attend due to scheduling conflicts in order to initiate possible future collaborations. We handled all communication related to VILA VITA on an ongoing basis—from sharing information to coordinating specific content formats.

Event Management

The retreat was a resounding success: instead of the targeted 7 guests, 20 influencers ultimately attended. Dozens of reels, stories, and posts were created with direct links and tags to VILA VITA.

About Vila Vita

VILA VITA Pannonia is a spacious premium resort in Burgenland's Seewinkel region, combining relaxation, cuisine, nature experiences, and wellness across 200 hectares. With 187 accommodation units, a wellness and sauna village, swimming lake, childcare, riding stables, tennis courts, wine cellar, and three restaurants, it is the perfect place for anyone who wants to relax, be active, or simply unwind—for families, couples, and Genießer:innen jeden Alters.