Weingut Dürnberg - Eine Kampagne, 5.000 Neue 5.000 Neue Aktionär:innen

Weingut Dürnberg & YIELD - 2022-2023

The campaign in figures:

New shareholders from over 14 countries collectively invest €5 million

325000 €

Ad Value mit 32+ Medienberichten, u. a. in ORF, kronehit, KURIER, Hamburger Abendblatt, Salzburger Nachrichten

Leads, including 13,916 new registrations

Service portfolio

Case

The Dürnberg winery in Austria’s Weinviertel region combines artisanal quality with entrepreneurial vision. Through a capital increase hosted on its own website – powered by CONDA’s white-label solution – the aim was to raise fresh capital while strengthening ties with its community. With an integrated communication strategy, YIELD supported the entire process – from the announcement and investor activation to the final success report.

Mission

Through a strong social media presence, partnerships, and interactive formats, we strategically capture the attention of students, tourists, and anyone interested in politics – with the clear goal of inspiring more on-site visits.

„Durch die Zusammenarbeit mit Yield haben wir uns nachhaltig als redaktioneller Fixpunkt in den deutschen und österreichischen Medien etabliert. Ihre innovativen Ideen und kreativen Ansätze sind für uns eine große Hilfe, um unsere verschiedenen Kommunikationskanäle wie Social Media über PR bis hin zu Content Marketing strategisch richtig einzusetzen“

Alexander Sedlak

CEO, Leica Camera Classics & Leica Camera Austria GmbH

Media Relations

Gemeinsam mit dem Weingut entwickeln wir eine integrierte Kommunikationsstrategie, die Investorenansprache, Community-Bindung und Markenpositionierung vereint.

Strategy Consulting

Together with the winery, we develop an integrated communication strategy that combines investor outreach, community engagement, and brand positioning.

Brand & Product PR

We position the Dürnberg winery as a modern, investor-friendly brand with strong regional roots and international ambitions – while also using targeted product PR to highlight the unique qualities of Dürnberg wines, their production, and their awards in lifestyle, gourmet, and trade media. In doing so, we strengthen both brand loyalty and interest in specific products – whether in the glass or through the investment model.

Content Production

From videos and social media posts to investor FAQs – we create tailored content that informs, engages, and builds an emotional connection to the brand.

Performance Marketing

Using data-driven campaigns on platforms like Meta and Google, we ensure that participation in the Dürnberg winery reaches exactly those target groups interested in wine, regional value creation, or smart investments. Through precise targeting, conversion optimization, and continuous A/B testing, we guide prospects efficiently through the digital funnel – from the first impression to the completed investment.

About Winery Dürnberg

The Dürnberg winery is located in the historic wine village of Falkenstein, in the heart of Austria’s Weinviertel. Across 60 hectares, the focus is on Burgundy varieties alongside its flagship Grüner Veltliner: Chardonnay, Pinot Blanc, Pinot Gris, and Pinot Noir. In 2020, the Grüner Veltliner Alte Reben, Weinviertel DAC, won the Falstaff Grüner Veltliner Grand Prix. Dürnberg wines are certified sustainable and vegan, and the estate is currently transitioning to organic farming. The winery produces around 400,000 bottles annually, with exports accounting for 60 percent.