Medientraining
MEDIA TRAINING
When it comes down to it, every sentence counts.
A good interview begins long before the first question is asked. We prepare executives, corporate spokespeople and experts for their media appearances. From TV and radio interviews to press briefings and Instagram Reels: in our media training sessions, our participants learn how to come across as authentic, confident and quick-witted across all channels.
After all, successful media appearances are not based on answers learnt by heart. Rather, they are based on preparation, practice and the ability to remain composed even when things get uncomfortable.
No sugar-coating
We simulate real-life interview situations, ask tough questions and provide immediate feedback. We work on your messages, impact and technique – and practise until you’ve got it right.
For beginners and professionals
Our training courses are suitable for managing directors of start-ups or SMEs who are about to sit their first interview, as well as for experienced professionals who need a refresher or wish to expand their expertise.
Tailored solutions
From a spontaneous crash course to a two-day intensive course, there’s a package to suit every level of experience. During the preliminary consultation, we analyse your individual needs and put together a bespoke training programme.
OUR MEDIA TRAINING COURSES
Basic
In the Basic course, you will spend a day learning the basic rules for media appearances, become aware of the impression you make, and learn how to convey your key messages in any situation. The core of the course is a realistic interview simulation, in which you can test the knowledge you have acquired in a safe environment.
Duration: 1 day, 8 learning units of 50 minutes each. Available as an individual or group course (up to a maximum of 6 people).
Speed
The Speed Media training takes you through the most important dos and don’ts of media appearances in a fast-paced format. This condensed version of the basic training course is particularly recommended as a refresher for what you have already learnt. The content includes, amongst other things: the rules for different interview situations, understanding your own impact, the 20/20 rule, and a short interview simulation.
Duration: ½ day, 4 learning units of 50 minutes each; available as an individual or group course (up to a maximum of 6 people).
Intensive
The ultimate media training. This two-day course is less about media training and more about communication training. Together with the course leader, you will learn to explore and improve your impact in front of cameras and audiences. You will identify your target audiences and learn how best to address them. Furthermore, you’ll learn to manage stage fright and keep a cool head even in challenging situations. Dealing with tough questions and speaking in front of hundreds of people will become a breeze for you.
Duration: 2 days, 16 learning units of 50 minutes each; available as a one-to-one or group course (up to a maximum of 6 people).
EMERGENCY
This training course is specifically designed to prepare you for an upcoming interview. In just two hours, we’ll refine your response techniques, your public image and your key messages. This course can be booked at short notice, subject to availability.
Duration: 2 learning units of 50 minutes each + 1 hour of preparation by YIELD
[The Trainer]
As a qualified specialist trainer and communications expert, Kevin has around ten years of experience in the media and PR sector. Thanks to his previous role as a press spokesperson and his current position as a senior PR consultant, he understands interview situations from both perspectives – his own experience and from the strategic preparation and advice he provides to clients.
Throughout his career, he has successfully organised, professionally prepared and supported hundreds of interview situations. This combination of practical media experience and consultancy expertise forms the basis of his training approach. The focus is on clear messages, a confident demeanour and communication that credibly reflects the individual’s personality.
His motto: Conviction comes from authenticity.
Throughout his career, he has successfully organised, professionally prepared and supported hundreds of interview situations. This combination of practical media experience and consultancy expertise forms the basis of his training approach. The focus is on clear messages, a confident demeanour and communication that credibly reflects the individual’s personality.
His motto: Conviction comes from authenticity.
Kevin Lenard Puntschart
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