Erlebnis Europa - Digitale Kommunikation Für Europäische Aufklärung

EU Parliament & YIELD - Partners since 2025

Service portfolio

Case

YIELD manages digital communications for the Erlebnis Europa visitor center in Vienna – from strategic direction and content creation to targeted Meta ads.

Mission

Through a strong social media presence, partnerships, and interactive formats, we strategically capture the attention of students, tourists, and anyone interested in politics – with the clear goal of inspiring more on-site visits.

“YIELD knows how to present European topics in a captivating and audience-focused way. With their creative content strategy and precisely targeted performance campaigns, we reach new visitors every day – both digitally and on-site at Europa Experience.”

Arthur Gucci

Director of Europa Experience Vienna

Digital Brand Activation

Together with the client, we developed a clear digital strategy focused on building reach, increasing awareness, and activating target audiences – particularly students and tourists

Social Media Marketing

We create the entire social media content for Erlebnis Europa – strategically planned, visually executed, and tailored to the target audience. This content is published on the European Parliament’s channels in Austria, with the goal of making Erlebnis Europa visible online and attracting new visitors

Content Creation

Whether reels, carousels, or info posts – we continuously produce social content that makes European topics tangible and inspires visits

Performance-Marketing

Meta campaigns on Instagram and Facebook strategically support organic content. With clear objectives (e.g., event promotion, awareness in the Vienna area) and ongoing optimization, we achieve high visibility with minimal spillover

Analytics & Tracking

Monthly KPI reports and action recommendations provide the foundation for data-driven communication development

About Europa Experience

Experience Europe is a modern, interactive exhibition at Rotenturmstraße 19, 1010 Vienna, which takes visitors on an exciting journey of discovery through the European Union – from a virtual seat in the EU Parliament to multimedia stations on the history, everyday life, and future of Europe. Admission is free. It is open 360 days a year, daily from 10 a.m. to 6 p.m. – open to school classes, tourists, and anyone who wants to rediscover Europe.

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