Y PR will never be able to sell sh** for gold
Or: Why PR needs a firm foundation
As we found in our last blog entry, advertising and PR differ in a lot of ways. They are not interchangeable, although well combinable and most effective when used together.
Advertising is in many senses comparable to a stage play – a genre where the sky’s the limit, leading to hyperboles. Its theatre-savvy audience is well accustomed to this kind of overstatement, and therefore not easily startled by exaggerated gestures, expressions, and wordings. This example shows how much difference there is between PR and advertising.
Y PR will never be able to replace advertising (and the other way round)
Why PR will never be able to replace advertising (and the other way round)
Why are you blogging all of a sudden? That question had to pop up as I wrote these lines. It was immediately shoved away, however, by some of my more tenacious teen memories from the 90s. Back in the day, blogs used to be next level diaries – a monologue for a rather invisible readership in a casual yet serious tone. I have something to say, so I'll write it down – the basic idea of blogging has lost none of its appeal. Also, it has always been the core of PR work. Whether it's a social media campaign, an interview pitch, an influencer event or the good old press release – it always starts with an idea and a text.
