Lucky Car - Übernahme Von 22 ATU-Standorten

Lucky Car & YIELD - Partners since 2022

The campaign in figures:

Media coverage with a reach of 58.7 million.

310000 €

Ad Value

Local events, targeted communication with municipalities and regional media

Service portfolio

Case

Acquisition of 22 ATU branches and 250 employees by our client Lucky Car.

Mission

Build trust, avoid uncertainty, and position the brand as a stable, growth-oriented alternative.

“We value not only their PR expertise, but above all their straightforward, reliable partnership built on mutual respect. What truly stands out is their personal approach — the right ideas often reach us before we even ask.”

Claudia Aigner

Head of Marketing, Lucky Car

Crisis & Reputation

Development of a multi-phase communication strategy covering all stages of the acquisition — before, during, and after the transition.

Media Relations

Proactive positioning of the acquisition story in key national, trade, and regional media outlets.

Key Messages

Securing jobs, seamless transition, new services – a consistent narrative both internally and externally

Event Communication

Eight regional opening events with local press work and stakeholder engagement

Content Creation

From press releases and talking points to Q&As and media briefings — crafted for management and site leadership.

About Lucky Car

Lucky Car is an Austrian car repair chain specializing in fast, cost-effective bodywork and paint repairs. Founded in 2008, the company now operates numerous locations across Austria. In addition to smart repair and painting services, Lucky Car also provides insurance handling and a wide range of automotive services.