Planning
Preparation of basic emergency texts, media distribution lists and schedules
Prevention
Issue management, analysis and continuous media work
Intervention
Relevance check, professional active and reactive media work
Evaluation
Media monitoring, continuous review of the chosen strategy, learnings
ABOUT:
The media is the most powerful entity in the world. They have the power to make the innocent guilty and the guilty innocent." This quote by Malcolm X certainly has no less truth in our multimedia world than it did in the 1960s. This makes it all the more important nowadays for a company or institution to be well positioned in terms of crisis communication.
The experts at Yield support our clients in precisely this preventive work and also ensure that, should the worst happen, everything possible is done to avert reputational and economic damage to our clients and their management.
