![](https://yield.at/wp-content/uploads/2020/07/Strategy-02.png)
Concept
Development of a PR concept focussed on the company's goals and target groups
![](https://yield.at/wp-content/uploads/2020/07/channel-02.png)
Network
Creation of individual media distribution lists for general, special interest and regional media
![](https://yield.at/wp-content/uploads/2020/07/Target-02.png)
Quantitative PR strategy
Production, distribution and active placement of press releases
![](https://yield.at/wp-content/uploads/2020/07/Measure.png)
Qualitative PR strategy
Pitch and placement of interviews and large-scale exclusive coverage
![](https://yield.at/wp-content/uploads/2023/05/media-relations-2.jpg)
ABOUT:
Awareness, image, increasing sales, recruiting employees or even maintaining one's own reputation in times of crisis. - Today, the objectives of professional media relations are more diverse than ever.
With know-how, contacts and all the instruments of modern PR, we place our clients and their products in the media. In addition to the careful selection of messages, we pay particular attention to a target-group-oriented mix of general, specialised and regional media in the categories online and print as well as TV/radio.