Erzbergrodeo
Event PR
WORK:
In the case of the Erzbergrodeo, the aim is to promote the event up to half a year in advance and to boost sales of tickets and VIP packages. To do this, it is necessary to broaden the positioning of the event into a major event for adventure seekers and adrenaline junkies of all ages and genders. Countless editorial reports in the country's most important media within the few months before the event lay the foundation for a real rush to the spectacular event.
ABOUT:
Over the last 30 years, the Erzbergrodeo has developed from an enduro insider tip to one of the most spectacular motorsport events in the world. Every year, around 40,000 visitors, 1,000 VIP guests, more than 250 international media representatives and 800 employees populate the reverently named "Iron Giant" mountain in the tranquil Styrian town of Eisenerz.
Challenging projects need strong partners. In Yield, we have found a dynamic player who is able to develop captivating stories for different target groups and to communicate them to the outside world. Promoting an event "out of season" is not easy and needs the right turbo. The Yield team has proven several times that they have the necessary drive for this.
